Thomas M Fanelli | Marketing & Product Leader

San Francisco Bay Area, Bay Area United States

VP Product Management

Advertising / Marketing / PR

I have a proven track record in online customer acquisition and lead generation through SEO, SEM, and Social Marketing. My approach is the maximize every step of the conversion funnel by tracking each micro conversion using A/B and Multivariate testing methods. I use an analytical approach to base my decisions on facts versus popular opinion and recognize what works today, likely may not work tomorrow. Constantly evolving in my approach to SEO & SEM, I have a passion for learning and teaching and believe there are no secrets. My competitive edge comes from outside the box thinking and continual reinvention, not from keeping my tactics all to myself.