Applying Value Sensitive Design Principles to User Engagement
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Presentation given by Katey Deeny 3/25/12 at IA Summit 12 in New Orleans, Louisiana.
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Applying Value Sensitive Design Principles to User Engagement
- 1. APPLYING VALUE-SENSITIVE DESIGN PRINCIPLES TO USER ENGAGEMENT Katey Deeny Experience Director, WebMD Health Services @followsprocess
- 2. THESE IDEAS ARE BASED ON THE WORK OF OTHERS. BATYA FRIEDMAN PETER KAHN vsdesign.org #VSD @followsprocess
- 4. VISUAL COMMUNICATION ENGAGEMENT LAYER FEATURE SET DATA SUPPORTING PROCESSES #VSD @followsprocess
- 5. USER ENGAGEMENT CAN BE MEASURED. USER EXPERIENCE, NOT SO MUCH. #VSD @followsprocess
- 6. FINDING OUT WHAT THE VALUES ARE OF YOUR INTENDED AUDIENCES GIVES YOU A CHANCE TO ENGAGE THEM IN MEANINGFUL WAYS. #VSD @followsprocess
- 7. Why VALUES
- 8. VALUES ARE DIFFICULT. #VSD @followsprocess
- 9. PICK FIVE… Ambition Friendship Justice Patience Compassion Generosity Kindness Perseverance Courage Gratitude Leadership Privacy Creativity Honesty Learning Respect Dedication Hope Loyalty Responsibility Determination Humility Mentoring Security Education Humor Motivation Sharing Equality Ingenuity Opportunity Sustainability Excellence Inspiration Optimism Trust Forgiveness Integrity Passion Unity
- 10. FROM THOSE 5, ELIMINATE 4… Ambition Friendship Justice Patience Compassion Generosity Kindness Perseverance Courage Gratitude Leadership Privacy Creativity Honesty Learning Respect Dedication Hope Loyalty Responsibility Determination Humility Mentoring Security Education Humor Motivation Sharing Equality Ingenuity Opportunity Sustainability Excellence Inspiration Optimism Trust Forgiveness Integrity Passion Unity
- 11. VALUES ARE CONTEXTUAL. #VSD @followsprocess
- 12. RECOGNIZING TENSIONS BETWEEN VALUES HELPS US TO SURFACE POTENTIAL PITFALLS & PROBLEMS AS PART OF AN OVERALL DESIGN STRATEGY. #VSD @followsprocess
- 13. TENSIONS. #VSD @followsprocess
- 14. How METHOD
- 15. APPLYING VALUE SENSITIVE DESIGN METHODS TO YOUR PRACTICE HELPS CREATE EFFECTIVE USER ENGAGEMENT THROUGH DESIGN. #VSD @followsprocess
- 16. #VSD @followsprocess
- 17. “HOMELESS HOTSPOTS: THE BEST, WORST, SMARTEST, DUMBEST PART OF SXSW” - Laura June theverge.com #VSD @followsprocess
- 18. I’M [FIRST NAME], A 4G HOTSPOT SMS HH [FIRST NAME] TO 25827 FOR ACCESS www.homelesshotspots.org #VSD @followsprocess
- 19. #VSD @followsprocess
- 20. 1 - VALUE, TECHNOLOGY, CONTEXT OF USE 2 - IDENTIFY DIRECT & INDIRECT STAKEHOLDERS 3 - IDENTIFY BENEFITS & HARMS FOR EACH STAKEHOLDER GROUP 4 - MAP BENEFITS & HARMS ONTO CORRESPONDING VALUES 5 - IDENTIFY POTENTIAL VALUE CONFLICTS 6 - INTEGRATE VALUE CONSIDERATIONS
- 21. VALUE, TECHNOLOGY, CONTEXT OF USE VALUE: Empowerment TECHNOLOGY: Wireless access CONTEXT OF USE: Homelessness…SXSW #VSD @followsprocess
- 22. IDENTIFY DIRECT & INDIRECT STAKEHOLDERS DIRECT STAKEHOLDERS: Homeless Participants SXSW Attendees Front Steps – homeless shelter BBH – ad agency #VSD @followsprocess
- 23. IDENTIFY DIRECT & INDIRECT STAKEHOLDERS INDIRECT STAKEHOLDERS: Austin community Homeless people Advocacy groups Wireless provider #VSD @followsprocess
- 24. IDENTIFY BENEFITS & HARMS FOR EACH STAKEHOLDER GROUP Homeless Participants Benefits: Working with the public for 4 days Harms: No ongoing support SXSW Attendees Benefits: Wireless service on demand Harms: Discomfort with a social problem #VSD @followsprocess
- 25. IDENTIFY BENEFITS & HARMS FOR EACH STAKEHOLDER GROUP Front Steps – homeless shelter Benefits: Helping tenants earn money Harms: No infrastructure to continue the program BBH – ad agency Benefits: Media attention, brand awareness Harms: Criticism #VSD @followsprocess
- 26. IDENTIFY BENEFITS & HARMS FOR EACH STAKEHOLDER GROUP Austin community Benefits: Positive interactions with homeless Harms: Negative attention about problem Homeless Benefits: Creates awareness Harms: Does not create sustainable change #VSD @followsprocess
- 27. IDENTIFY BENEFITS & HARMS FOR EACH STAKEHOLDER GROUP Advocacy Groups Benefits: Inspires new programs Harms: Highlights complexity of problem Wireless Carrier Benefits: Brand equity Harms: Potential negative brand association #VSD @followsprocess
- 28. MAP BENEFITS & HARMS ONTO CORRESPONDING VALUES Homeless Participants Benefits: Working with the public for 4 days Engagement, Earning, Humanization Stability Harms: No ongoing support SXSW Attendees Benefits: Wireless service on demand Access Harms: Discomfort with a social problem Comfort #VSD @followsprocess
- 29. MAP BENEFITS & HARMS ONTO CORRESPONDING VALUES Front Steps – homeless shelter Benefits: Helping tenants earn money Empowerment, Philanthropy Maintainability Harms: No infrastructure to continue the program BBH – ad agency Benefits: Media attention, brand awareness Fame Harms: Criticism Notoriety #VSD @followsprocess
- 30. MAP BENEFITS & HARMS ONTO CORRESPONDING VALUES Austin community Benefits: Positive interactions with homeless Change Status Quo Harms: Negative attention about problem Homeless Benefits: Creates awareness Hope Harms: Does not create sustainable change Sustainability #VSD @followsprocess
- 31. MAP BENEFITS & HARMS ONTO CORRESPONDING VALUES Advocacy Groups Benefits: Inspires new programs Innovation Encouragement Harms: Highlights complexity of problem Wireless Carrier Benefits: Brand equity Recognition Harms: Potential negative brand association Reputation #VSD @followsprocess
- 32. IDENTIFY POTENTIAL VALUE CONFLICTS Access Innovation Change Maintainability Comfort Notoriety Earning Philanthropy Empowerment Recognition Encouragement Reputation Engagement Stability Fame Status Quo Hope Sustainability Humanization #VSD @followsprocess
- 33. INTEGRATE VALUE CONSIDERATIONS #VSD @followsprocess
- 34. What TRY THIS AT HOME
- 35. #VSD @followsprocess
- 36. THANK YOU. Katey Deeny Experience Director, WebMD Health Services @followsprocess
- 37. Question HOW MIGHT YOU USE VALUE- SENSITIVE DESIGN TO HELP ENGAGE USERS MORE EFFECTIVELY? #VSD @followsprocess
Notas del editor
- User Experience is based on a memory of an event. We cannot control the context in which our designs are used, and therefore we cannot truly design an experience. We can, however, design for engagement. Engagement can be measured both quantitatively and qualitatively, which can often open doors with other stakeholders such as the value people and the feasibility people.
- User Experience is based on a memory of an event. We cannot control the context in which our designs are used, and therefore we cannot truly design an experience. We can, however, design for engagement. Engagement can be measured both quantitatively and qualitatively, which can often open doors with other stakeholders such as the value people and the feasibility people.
- User Experience is based on a memory of an event. We cannot control the context in which our designs are used, and therefore we cannot truly design an experience. We can, however, design for engagement. Engagement can be measured both quantitatively and qualitatively, which can often open doors with other stakeholders such as the value people and the feasibility people.
- Humans are inherently good. They want to do the right thing. Virtually any situation where you are problem solving with design, you are going to run into value judgments. Value judgments can make us feel uncomfortable