92. promotion begins months ahead
of time, not the day of…
thousands of pages of
information already exist…
customers spread word of mouth
through digital channels…
result:
sold out event before even
getting to town
111. “the internet is for kids and
geeks, and our consumers will
never be online.”
- Unnamed 1990’s executive
112.
113.
114. Visitors to MySpace.com and
Friendster.com generally skew
older, with people age 25 and
older comprising 68 and 71
percent of their user bases,
respectively.
115. More than one-third (34 percent)
of visitors to Facebook.com are
18-24 years old, approximately
three times the representation
of that age segment in the
general Internet population.
Guess who make up the other 66%
or so???
116. 41% of baby boomers have visited
social networks, and in the past
three months boomers stopped at
these sites an average of eight
times.
117. Dismissing Social Media as being
irrelevant to a brand with an
older customer base is
dangerous. Social Media is
already seeing a broadening of
its user demographics, and as
occurred with the Internet a
decade ago, this trend will
continue.
Not every demographic will
engage Social Media in the same
way, but in the years to come
every demographic will
engage Social Media in some way!
http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html
140. Recommendations
BOOKS:
Steve Krug, Don’t Make Me Think
Jon Spoelstra, Marketing Outrageously
BLOGS:
www.ChrisBrogan.com – social media
www.CopyBlogger.com – content
www.Problogger.com - blogging
141. Try my $1.00 trial
For coaching at
TheBizWebCoach.com