Guest Lecture at Northwest University, Kirkland WA, for Peg Achterman. Introduction to the mobile space for Intro to New Media Class.

1. Evolution Of The Mobile Ecosystem 16 Sept 2010 iRetroPhone

2. 4B v 1B

3. 75% Jan 2010 - Forrester

4. 17% Jan 2010 - Forrester

5. September 2009 “The State Of Consumers And Technology: Benchmark 2009, US” Mobile: Older Families Have The Most Phones

6. What’s Going On? Ubiquitous wireless broadband Devices that make it easy to do more than talk Network effects “Affordable” services

7. The Brick Era: Motorola DynaTAC Bell Labs proposed the idea of a cellular network in 1947 Japan launched first (analog) network in 1979; Nordic network launched in 1981 First handheld mobile phone in the US debuted in 1983; Motorola DynaTAC8000x, cost $4K ($8,762 today)

8. The Flip Phone Motorola MicroTAC introduced in 1989; GSM-compatible (2G) and TDMA/Dual-Mode introduced in 1994 Reportedly inspired by Star Trek Pocket-sized

9. Candy Bar 2G (digital) network launched in Finland in 1991 included SMS

10. Smart Phones:Nokia 9000 Communicator, 1996

11. Smart Phones: Palm Treo 180,2002

12. Smart Phones: Nokia 6650 (3G), 2002

13. Smart Phones: RIM BlackBerry 58102002

14. Smart Phones: Motorola RazrV3, 2004

15. Smart Phones: Apple iPhone, 2007The Touch Era Is Born

16. SomeiPhone Data Points March 2008: 85% iPhone users access news & info v 13.1% all mobile users and 58% all smart phone users More than 2,000 mobile applications in less than 1 year More than 10,000 mobile applications downloaded w/in 6 months of 3GS (June 2009)

17. The Mobile Ecosystem Operators and Networks Devices Operating Systems Applications

18. Operators & Networks China Mobile, >500M subscribers Vodafone, >340M subscribers Telefonica, >265M subscribers America Movil, >182M subscribers Telenor, >164M subscribers […] Verizon (45% Vodafone), >92M subscribers AT&T, >85M subscribers

19. Devices More than 4.6 billion cellphones More than 6-in-10 people have cellphones

20. US Smartphone Market Share

21. Operating Systems GlobalMarket Share

22. Applications Frameworks are standardized; devices are not Device variables include Version supported Screen size Processor power Graphics capabilities Number and orientation of buttons

23. Web As Alternative? Web browser as solution to variability versus developing for a platform, such as iPhone or Android But each version of a device may have a different browser and/or a different version Operators set these requirements Problem: device fragmentation

24. Types : SMS Most basic: SMS Send keyword (“health”) to a shortcode (“12345”) and get something in return Think Twitter, Haiti fundraiser, WashDOT

25. Types: Mobile Web App Mobile Web Apps Basic HTML, CSS, Javascript Challenge to support multiple devices Logical extension of web apps Alters views in place rather than loading new pages

26. Types : “Native Apps” Created and compiled for each platform Best-in-class user experience Cannot be easily ported to other devices An exception: games are relatively easy to port

28. What’s Different? Designing for fingers/touchscreens Memory, CPU, power limits Screen size Task focus Location-based features Iffy-or-slow Internet access

29. AP

30. BBC

31. NPR

32. Positioning Mobile Seventh mass medium - TomiAhonen Printing Audio Recording Cinema Radio TV Internet

33. Positioning Mobile First personal mass medium First always-on mass medium First always-carried mass medium First mass medium where individuals can be identified First mass medium to facilitate the “creative impulse” Source: Mobile Design and Development (p39) and http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html

34. Context Most mobile tasks are short Most mobile tasks are undertaken “in between” something else … waiting in line, riding the bus, walking between meetings

38. Take-Aways Immediate, Personal $ Is The Question Mobile devices soon to be key gateway to our digital world

40. Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/

42. iPhoneapp images made using my device

43. Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/

44. Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/

45. Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/