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Different Views on Roadmaps and How to Proceed with Caution
- 1. Roadmaps – a personal view Rick Chapman October 2010
- 2. A typical roadmap Bells & Whistles, ‘See your face in it’ shiny Smaller, Cheaper, More Shiny Our First Shiny Thing time
- 3. An investor’s view Someone else’s problem I will sell the company based on this promise They are spending my cash time
- 4. A customer’s view Doesn’t match my thinking... Maybe I should wait for this one Interesting... time
- 5. Same Data, Different views
- 6. Competing Forces IMPLICATIONS? COMMITMENTS? WHAT? ADVISORS? CASE STUDIES? WHO?
- 7. Who is it for?
- 8. What is it for?
- 9. What are the implications?
- 10. What does it commit you to?
- 11. Who should you listen to?
- 12. Case Studies? Osborne Computers; Osborne 1 (myth?) Sony; PS3 Sega; Dreamcast Google; Nexus One Apple; iPod, iPhone And many more...
- 13. How to proceed A roadmap is an outcome of your strategy You will need more than one viewpoint You may need more than one roadmap
- 14. Proceed with caution Roadmaps are dangerous, proceed with caution Roadmaps are a tool, not an answer
- 15. Summary Have fun with your roadmaps Targeted Dynamic Strategic They support your business plan and strategy, they do NOT drive it