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Roadmaps a personal view
- 2. A typical roadmap Bells & Whistles, ‘See your face in it’ shiny Smaller, Cheaper, More Shiny Our First Shiny Thing time
- 3. An investor’s view Someone else’s problem I will sell the company based on this promise They are spending my cash time
- 4. A customer’s view Doesn’t match my thinking... Maybe I should wait for this one Interesting... time
- 12. Case Studies? Osborne Computers; Osborne 1 (myth?) Sony; PS3 Sega; Dreamcast Google; Nexus One Apple; iPod, iPhone And many more...
- 13. How to proceed A roadmap is an outcome of your strategy You will need more than one viewpoint You may need more than one roadmap
- 14. Proceed with caution Roadmaps are dangerous, proceed with caution Roadmaps are a tool, not an answer
- 15. Summary Have fun with your roadmaps Targeted Dynamic Strategic They support your business plan and strategy, they do NOT drive it