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THE USE OF HR PERFORMANCE MANAGEMENT IN STRATEGIC BUSINESS PLANNING Case Studies, Concepts and Debatable Ideas Kenny Ong CNI Holdings Berhad
Content ,[object Object],[object Object],[object Object]
1. Why is the right Performance Management System critical?
[object Object],CEO, Anonymous  www.myCNI.com.my www.OOBEY.com
Before we start… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What’s wrong with this picture? www.myCNI.com.my www.OOBEY.com
Before we start… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get the picture? www.myCNI.com.my www.OOBEY.com
What is the OBJECTIVE of a Performance Management System? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the OBJECTIVE? Succession Planning (Business Continuity) Talent Management Differentiation Performance Management System Budgeting + Planning BSC and KPIs Strategy Business Model Business Strategy Execution Talent Management
2. Adapting the System to the Business Model and Strategy Focus on the Business Strategy and Business Direction first
What is the Business Model? USP Market  Discipline Profit Model ,[object Object],[object Object]
Business Model: Profit Model Revenue Cost Margin Cash  Flow Assets
Intro: Market Discipline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"They are the most innovative" "Constantly renewing and creative" "Always on the leading edge" "A great deal!" Excellent/attractive price Minimal acquisition cost and hassle Lowest overall cost of ownership "A no-hassles firm" Convenience and speed Reliable product and service Product Leadership Operational Excellence Customer Intimacy ,[object Object]
Strategy: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
Strategy: Market Disciplines Operational Excellence (low cost producer) Ref:  The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) HP  well-balanced portfolio, mass customization  Acer  super lean cost structure, aggressive pricing Apple  powerful products, premium pricing, limited range  Still Doing well in 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy: Market Disciplines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The McPlaybook* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Adapted from: Businessweek , Februrary 5 th  2007
Systems Alignment with Business Model Revenue Base Retention Share Gain Positioning Adjacent Market New Business Financial Learning & Growth Internal Process Customers  Cost Margin Cash Flow Asset Operational Excellence Product Leadership Customer Intimacy Investment Strategy Competencies Information Systems Motivation, empowerment, alignment Satisfaction
Before we start… ,[object Object],[object Object],[object Object]
Before we start… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before we start… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wrong KPIs ,[object Object]
KPIs and Behavior ,[object Object],[object Object],[object Object]
Sample KPIs for Each Market Discipline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Strategy and Systems: Market Disciplines *The Performance Management System should be focused on these
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy and Systems: Market Disciplines *The Performance Management System should be focused on these
Strategy and Systems: Market Disciplines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*The Performance Management System should be focused on these
Business Situations vs. HRM Upturn Flat Downturn Fight Complacency Sharpen Edge Keep Momentum Conquer ‘ Change’ mgmt Reduce Fat Continuity Everyone Happy Innovation Acquire Profits Build momentum Sales Cash Flow Talent Mgmt Innovation/R&D Early wins Slow Down HR Costs Top Talent focus Sales, Sales, Sales Increase attrition Motivation
Business Situations vs. HRM Upturn Flat Downturn Fight Complacency Sharpen Edge Keep Momentum Conquer ‘ Change’ mgmt Reduce Fat Continuity Everyone Happy Innovation Acquire Profits Build momentum Sales Cash Flow Talent Mgmt Stack R&D Early wins Slow Down HR Costs Top Talent focus Stack Sales Increase attrition Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Situations vs. HRM Upturn Flat Downturn Fight Complacency Sharpen Edge Keep Momentum Conquer ‘ Change’ mgmt Reduce Fat Continuity Everyone Happy Innovation Acquire Profits Build momentum Sales Cash Flow Talent Mgmt Stack R&D Early wins Slow Down HR Costs Top Talent focus Stack Sales Increase attrition Many times, you need a different CEO/Leader/Management Team for each business situation
3. Fine-tuning Performance Management for Talent Management
Talent Management ,[object Object],[object Object]
Performance Management and Talent Management ,[object Object],Philosophy Training Needs, Competencies Differentiation, Targeting  Improvement, Progress  Rewards, Recognition Selection Development Evaluation Motivation
Targeting: Identify and Attract Group I (Talent Pool) Group II (   Potential) Group III (   Performance) Group IV (Counseling) 2 3 4 5 2 3 4 5 PERFORMANCE POTENTIAL ,[object Object]
Complaints about Performance Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How we de-motivate our own Talent Pool
Complaints about Performance Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Systems Problem… *The rest are ‘people’ problems… to be dealt with in another time
[object Object],Business Model vs. Talent & Performance Management Operational Excellence Customer Intimacy Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
Business Model vs. Talent & Performance Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Model vs. Talent & Performance Management Organization, jobs, skills Management  systems Information and  systems Culture, values, norms
Business Model vs. Talent & Performance Management Organization, jobs, skills Management  systems Information and  systems Culture, values, norms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Model vs. Talent & Performance Management Revenue Base Retention Share Gain Positioning Adjacent Market New Business Financial Learning & Growth Internal Process Customers  Cost Margin Cash Flow Asset Operational Excellence Product Leadership Customer Intimacy Investment Strategy Competencies Information Systems Motivation, empowerment, alignment Satisfaction
Performance Support: 4-Wheels Model Philosophies Corporate  Objective Performance Objectives Structure Resources Leadership Person
Curse of the Bell Curve ‘ A’ Staff ‘ B’ Staff ‘ D’ Staff ‘ E’ Staff ‘ C’ Staff www.myCNI.com.my www.OOBEY.com
Eight Things To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You.  soft copy of slides:   http://totallyunrelatedrandomanddebatable.blogspot.com/

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The Use Of HR Performance Management Measurement in Strategic Business Planning

  • 1. THE USE OF HR PERFORMANCE MANAGEMENT IN STRATEGIC BUSINESS PLANNING Case Studies, Concepts and Debatable Ideas Kenny Ong CNI Holdings Berhad
  • 2.
  • 3. 1. Why is the right Performance Management System critical?
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. What is the OBJECTIVE? Succession Planning (Business Continuity) Talent Management Differentiation Performance Management System Budgeting + Planning BSC and KPIs Strategy Business Model Business Strategy Execution Talent Management
  • 9. 2. Adapting the System to the Business Model and Strategy Focus on the Business Strategy and Business Direction first
  • 10.
  • 11. Business Model: Profit Model Revenue Cost Margin Cash Flow Assets
  • 12.
  • 13. Strategy: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution)
  • 14. Strategy: Market Disciplines Operational Excellence (low cost producer) Ref: The Discipline of Market Leaders , Michael Treacy & Fred Wiersema; 1995 Product Leadership (best product) Customer Intimacy (best total solution) HP well-balanced portfolio, mass customization Acer super lean cost structure, aggressive pricing Apple powerful products, premium pricing, limited range Still Doing well in 2009
  • 15.
  • 16.
  • 17. Systems Alignment with Business Model Revenue Base Retention Share Gain Positioning Adjacent Market New Business Financial Learning & Growth Internal Process Customers Cost Margin Cash Flow Asset Operational Excellence Product Leadership Customer Intimacy Investment Strategy Competencies Information Systems Motivation, empowerment, alignment Satisfaction
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Business Situations vs. HRM Upturn Flat Downturn Fight Complacency Sharpen Edge Keep Momentum Conquer ‘ Change’ mgmt Reduce Fat Continuity Everyone Happy Innovation Acquire Profits Build momentum Sales Cash Flow Talent Mgmt Innovation/R&D Early wins Slow Down HR Costs Top Talent focus Sales, Sales, Sales Increase attrition Motivation
  • 28.
  • 29. Business Situations vs. HRM Upturn Flat Downturn Fight Complacency Sharpen Edge Keep Momentum Conquer ‘ Change’ mgmt Reduce Fat Continuity Everyone Happy Innovation Acquire Profits Build momentum Sales Cash Flow Talent Mgmt Stack R&D Early wins Slow Down HR Costs Top Talent focus Stack Sales Increase attrition Many times, you need a different CEO/Leader/Management Team for each business situation
  • 30. 3. Fine-tuning Performance Management for Talent Management
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Business Model vs. Talent & Performance Management Revenue Base Retention Share Gain Positioning Adjacent Market New Business Financial Learning & Growth Internal Process Customers Cost Margin Cash Flow Asset Operational Excellence Product Leadership Customer Intimacy Investment Strategy Competencies Information Systems Motivation, empowerment, alignment Satisfaction
  • 41. Performance Support: 4-Wheels Model Philosophies Corporate Objective Performance Objectives Structure Resources Leadership Person
  • 42. Curse of the Bell Curve ‘ A’ Staff ‘ B’ Staff ‘ D’ Staff ‘ E’ Staff ‘ C’ Staff www.myCNI.com.my www.OOBEY.com
  • 43.
  • 44. Thank You. soft copy of slides: http://totallyunrelatedrandomanddebatable.blogspot.com/

Notas del editor

  1. Focus on only three things: the ‘Why’, the ‘What’, and the ‘How’ Why is the right PM System critical for both Business and Talent Managament? What do I need to fine-tune to? How do I do that?
  2. Most organizations in Asia underestimate the PMS most use it to reward/punish their staff (to terminate) informal PMS (angpow) biasness and favoritisms family-owned business (who dare evaluate relatives?)
  3. Performance Management System is first and foremost a ‘SYSTEM’ – meaning we have Input, Process and a predictable Output Firstly. Performance means ‘Results’. Business Performance = Business Results. If your PM System is merely to reward/punish employees, you are missing the point If your PM System does no provide a predictable Output (i.e. Results), it is not a system Secondly, everything within the system must be Controllable – no excuse if performance does not happen. This means that Cause-and-Effect principles must be built into the PM System
  4. PMS does not equate to Performance Evaluation process entire eco-system to ensure performance PMS = Business Plan Implementation system The PM System is the only process in any organization to execute the Business Strategy. There are no other process or system that can do that. Treat it with care Why? PM System is the only thing that can link Business Strategy with the People executing it Secondly… without a strong PMS, we cannot Differentiate employees properly. If we cannot Differentiate, we cannot define and manage Talent. Link between PMS/TM/Succession Planning? Business Continuity = perpetual business performance (in Asia = Legacy) Can only be done if the right Talents are in place (bench strength) Making sure the right Talents are spotted = PMS
  5. Many people go around setting up PMS without clear understanding of Business Directions… (sometimes its hidden from lower management & consultants)… End up HR and Finance getting beat up by Management by now implementing PMS ‘properly’ Sometimes the Business itself is unclear, in this case, do not ‘re-structure’ the PMS – it will worsen the situation. End up, most Asian SMEs do D.I.Y PMS: Cut-and-paste Off-the-shelf
  6. The Business Model is made up of three components – Unique Selling Proposition, Profit Model and Market Discispline Each business is unique depending on how the Business Model is configured Each organization’s PMS has to follow the Business Model If your Business Model is wrong (or inferior), a better PMS cannot help you. Change your Business Model first Example: Google vs Yahoo USP – Simplicity, Search-focused, Free! Profit Model – Ad revenue MKt Discipline – Operational Excellence Example: Tata Nano vs. GM (Proton vs. Kia, Hyundai, Cherry) USP – Cheap (below USD2,500), no-frills Profit Model – Motorcycle (as opposed to Automobile manufacturing model)‏
  7. The Profit Model is the total interaction between fives components: revenue (how to get money), cost, margin, cash flow, and asset utilization & velocity All five components must be aligned, otherwise a business cannot survive financially A PMS must ensure that all five KPIs are accounted for and have leading KPIs attached to each of the five Example: Google, Tata Nano Local example: Courts Mammoth, Jusco (Aeon)
  8. How does the Customer define “Great Experience”? - It depends on their own perceptions. Problem is…this differs depending on the Customer! If you are very good in something that the Customer does not value, it will not improve the Experience. Example: Air Asia vs. Malaysia Airlines (or Ryanair vs. Luthansa)‏ USP – Budget Profit Model – Lowest Cost, Maximum Seats Mkt Discipline – Operational Excellence
  9. A leading business organization can only afford to focus on ONE, at the most TWO of the disciplines If you try to accomplish all three at once, you will end up with: an average business confused employees mixed up product lines too many KPIs wasted funds To Excel – Must be a Leader in ONE of the disciplines but the other two must be at least at industry standard
  10. Quick slide to show that the Market Discipline approach is practical and proven
  11. Each Market Discipline requires different operational emphasis This means that each Market Discipline requires a different Performance Management System in order to achieve results Trying to accomplish or benchmark all three (even two) will confuse and dilute your PMS effectiveness
  12. Who thinks that Mc Donald’s has the best beef burger in the world? (Asian, Malaysian poll) Who sells the most beef burger in the world? Does product have anything to do with it?
  13. A simple Balanced Scorecard showing how all the different elements of the Business Model interact in typical well-planned PMS Reminder: if your Business Model is wrong to start with, your PMS will make things even worse. If you have a right Business Model, make sure your PMS in ‘tune’ with the Business Model (Cause-and-Effect settings)
  14. Strategies -> KPI? : If we already know our priorities and are aware of al the strategy options available; we are creating something UNIQUE, INNOVATIVE and DISRUPTIVE e.g. Air Asia or… conducting a business Turnaround e.g. MAS KPI -> Strategies? : If we want to find out possible strategies, and determine our priorities first thru selection of important KPIs; when we are gorwing through ‘normal’ business, not a Turnaround.
  15. Strategies -> KPI? : If we already know our priorities and are aware of al the strategy options available; we are creating something UNIQUE, INNOVATIVE and DISRUPTIVE e.g. Air Asia or… conducting a business Turnaround e.g. MAS KPI -> Strategies? : If we want to find out possible strategies, and determine our priorities first thru selection of important KPIs; when we are gorwing through ‘normal’ business, not a Turnaround.
  16. Strategies -> KPI? : If we already know our priorities and are aware of al the strategy options available; we are creating something UNIQUE, INNOVATIVE and DISRUPTIVE e.g. Air Asia or… conducting a business Turnaround e.g. MAS KPI -> Strategies? : If we want to find out possible strategies, and determine our priorities first thru selection of important KPIs; when we are gorwing through ‘normal’ business, not a Turnaround.
  17. Moral 2: Never forget that the goal of business is BUSINESS, not PERFORMANCE management or BSC! Do not just buy a book on ‘best practice KPIs’ and start implementing them. Understand the ‘real’ business first. E.g.
  18. This slide explains how you can REDUCE your organization’s KPIs by focusing on what matters most
  19. How does the Business Model and PMS affect Talent Management? Firstly…. TM = HRM Secondly… TM processes should be defined and maintained by people from the Talent Pool (this does not happen in Asia)
  20. There are many definitions of Talent. Don’t listen blindly to Consultants (especially in Asia, Malaysia) nor simply trust books nor copy MNC practices. If PMS is not linked to Business Model, you will attract and retain the WRONG talents
  21. John Maxwell – “You do not attract who you want. You attract who you are ” So… how does the PMS affect Talent Management? PMS creates the ‘culture’ or environment Wrong PMS = wrong culture = attract/retain wrong Talent If your PMS is not strong, all four areas of Talent Management (selection, development, evaluation, motivation) will not be effective E.g. Bell Curve, Six Sigma
  22. Group 1: High Potential, High Performance (Talent) Staff this category will automatically be placed in the company’s Succession Plans. Be the first priority to be considered for any promotions or upgrading exercises. Career Acceleration + Specialist Career Paths. Group 2: Average Potential, High Performance (Leadership Issues) Leadership, motivational and cultural development would be given to these staff while they perform in their current positions. Group 3: High Potential, Average Performance (Potential) Should not be given career advancement unless performance improves. Good targets for transfers or job rotations to departments that require urgent manpower. Group 4: Average Potential, Low Performance (Issues) Staff in this group should be monitored closely by HR. They should be eventually moved out of their current work function, department or even the company entirely.
  23. Common issues with how an organization’s PMS (or the lack of one) actually de-motivate Talents list is gathered from my consulting experience with organizations in Asia (especially SEA)
  24. System problems mean that if we correct the PMS, the issues should not happen. Within the control of HR and other policy makers The rest are people problems i.e. usually with the Superior. These issues are softer and much harder to resolve.
  25. The next four slides explain how an organization’s Business Model should affect the definition of ‘Talent’ , and the role of PMS in differentiating and highlighting them
  26. Different Talents are attracted and motivated by different cultures, systems and norms Your Business Model (executed through your PMS) will decide which Talents you attract and keep The right Talent will help to execute the right Business Model
  27. Tying it all together, once again, through a simplified BSC The Talent Management component comes under the ‘Learning & Growth’ perspective Once again: The Business Model (Financial, Customer, Process) is impacted by Talent (Learning & Growth). The right PMS should integrate all aspects clearly and effectively
  28. A car can only drive straight if its four wheels are aligned. A Talent can only perform IF the four-wheels impacting them are aligned “ PEOPLE” is only one part to get Performance. We focus it here, but have to note of the rest. In other words, a Talent can or cannot perform depends on the support provided This is also another reason why in managing a Talent’s performance, TRAINING and INCENTIVES (the two most popular methods, do not really work), unless support by the other factors in the 4-wheels Your Business Model will determine the contents of the four wheels In other words, Performance Management SYSTEM = 4-Wheels
  29. These are ten practical steps an organization can take in fine-tuning their PMS Get the Business Model right: emphasis: changing the PMS (e.g. BSC) without the proper BM in place will not work You only get better at doing the wrong things (and employees are wrongly rewarded also)