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Storytelling
Five
COMMUNI-
CATION
Literacies
• Why?
     • Get by

Five
     • Influence
     • Publishers

COMMUNI-
CATION
Literacies
O
n
e
CREATIVE
Literacy
Play
             Learned
                  IBM
             Problem

CREATIVE       solving
           Toothpaste

Literacy     Creative
              Process
What must be present for Creativity to occur!


Just a PROBLEM to                                 Just a PROBLEM
solve and a good                                  to solve with
BRAINSTORMING            A problem                KNOWLEDGE
                                                  but no CREATIVE
ENVIRONMENT
but no KNOWLEDGE?
                          to solve                BRAINSTORMING
                                                  ENVIRONMENT?




             A creative
           brainstorming                                    SWEET
            environment                Knowledge             SPOT
                                       of the issue


                    Just a KNOWLEDGE
                    with a good
                    BRAINSTORMING
                    ENVIRONMENT
                    but no PROBLEM
                    to solve?                                       —Karl Gude
What must be present for Creativity to occur!


Just a PROBLEM to                                 Just a PROBLEM
solve and a good                                  to solve with
BRAINSTORMING            A problem                KNOWLEDGE
                                                  but no CREATIVE
ENVIRONMENT
but no KNOWLEDGE?
                          to solve                BRAINSTORMING
                                                  ENVIRONMENT?
Dumb

             A creative
           brainstorming                                    SWEET
            environment                Knowledge             SPOT
                                       of the issue


                    Just a KNOWLEDGE
                    with a good
                    BRAINSTORMING
                    ENVIRONMENT
                    but no PROBLEM
                    to solve?                                       —Karl Gude
What must be present for Creativity to occur!


Just a PROBLEM to                                 Just a PROBLEM
solve and a good                                  to solve with
BRAINSTORMING            A problem                KNOWLEDGE
                                                  but no CREATIVE
ENVIRONMENT
but no KNOWLEDGE?
                          to solve                BRAINSTORMING
                                                  ENVIRONMENT?
Dumb                                              Predictable

             A creative
           brainstorming                                    SWEET
            environment                Knowledge             SPOT
                                       of the issue


                    Just a KNOWLEDGE
                    with a good
                    BRAINSTORMING
                    ENVIRONMENT
                    but no PROBLEM
                    to solve?                                       —Karl Gude
What must be present for Creativity to occur!


Just a PROBLEM to                                 Just a PROBLEM
solve and a good                                  to solve with
BRAINSTORMING            A problem                KNOWLEDGE
                                                  but no CREATIVE
ENVIRONMENT
but no KNOWLEDGE?
                          to solve                BRAINSTORMING
                                                  ENVIRONMENT?
Dumb                                              Predictable

             A creative
           brainstorming                                    SWEET
            environment                Knowledge             SPOT
                                       of the issue


                    Just a KNOWLEDGE
                    with a good
                    BRAINSTORMING
                    ENVIRONMENT         Consultant
                    but no PROBLEM
                    to solve?                                       —Karl Gude
The
CREATIVE
Process
The
CREATIVE
Process
1. Research the problem
The
CREATIVE
Process
1. Research the problem
2. Ask the right question
The
CREATIVE
Process
1. Research the problem
2. Ask the right question
3. Throw ideas at
   the problem
The
CREATIVE
Process
1. Research the problem
2. Ask the right question
3. Throw ideas at
   the problem
4. Analyze the idea
The
CREATIVE
Process
1. Research the problem
2. Ask the right question
3. Throw ideas at
   the problem
4. Analyze the idea
5. Implement
T
w
o
VERBAL
Literacy
VERBAL     Downward
            spiral

Literacy   Whitney
           Imaginations
           Wordsmith
           Exercises
T
• Content
• Image
• Meaning
• Drama     h
• Design
            r
            e
VISUAL      e
Literacy
VISUAL
Literacy
Seeing
           Learning to look
           Macro/micro

VISUAL     Spain
           Understanding

Literacy   Meaning
           Design
F
o
u
r
TECHNICAL
Literacy
Equipment
Software
Internet
Social media

TECHNICAL
Literacy
F
i
v
e
THEATRICAL
Literacy
Campfire
Human mind
Educate and persuade
Engage
Lose themselves



THEATRICAL
Literacy
Fin

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Five Communication Literacies Students Need To Know

  • 1.
  • 2.
  • 4.
  • 6. • Why? • Get by Five • Influence • Publishers COMMUNI- CATION Literacies
  • 7.
  • 9.
  • 11. Play Learned IBM Problem CREATIVE solving Toothpaste Literacy Creative Process
  • 12. What must be present for Creativity to occur! Just a PROBLEM to Just a PROBLEM solve and a good to solve with BRAINSTORMING A problem KNOWLEDGE but no CREATIVE ENVIRONMENT but no KNOWLEDGE? to solve BRAINSTORMING ENVIRONMENT? A creative brainstorming SWEET environment Knowledge SPOT of the issue Just a KNOWLEDGE with a good BRAINSTORMING ENVIRONMENT but no PROBLEM to solve? —Karl Gude
  • 13. What must be present for Creativity to occur! Just a PROBLEM to Just a PROBLEM solve and a good to solve with BRAINSTORMING A problem KNOWLEDGE but no CREATIVE ENVIRONMENT but no KNOWLEDGE? to solve BRAINSTORMING ENVIRONMENT? Dumb A creative brainstorming SWEET environment Knowledge SPOT of the issue Just a KNOWLEDGE with a good BRAINSTORMING ENVIRONMENT but no PROBLEM to solve? —Karl Gude
  • 14. What must be present for Creativity to occur! Just a PROBLEM to Just a PROBLEM solve and a good to solve with BRAINSTORMING A problem KNOWLEDGE but no CREATIVE ENVIRONMENT but no KNOWLEDGE? to solve BRAINSTORMING ENVIRONMENT? Dumb Predictable A creative brainstorming SWEET environment Knowledge SPOT of the issue Just a KNOWLEDGE with a good BRAINSTORMING ENVIRONMENT but no PROBLEM to solve? —Karl Gude
  • 15. What must be present for Creativity to occur! Just a PROBLEM to Just a PROBLEM solve and a good to solve with BRAINSTORMING A problem KNOWLEDGE but no CREATIVE ENVIRONMENT but no KNOWLEDGE? to solve BRAINSTORMING ENVIRONMENT? Dumb Predictable A creative brainstorming SWEET environment Knowledge SPOT of the issue Just a KNOWLEDGE with a good BRAINSTORMING ENVIRONMENT Consultant but no PROBLEM to solve? —Karl Gude
  • 16.
  • 19. The CREATIVE Process 1. Research the problem 2. Ask the right question
  • 20. The CREATIVE Process 1. Research the problem 2. Ask the right question 3. Throw ideas at the problem
  • 21. The CREATIVE Process 1. Research the problem 2. Ask the right question 3. Throw ideas at the problem 4. Analyze the idea
  • 22. The CREATIVE Process 1. Research the problem 2. Ask the right question 3. Throw ideas at the problem 4. Analyze the idea 5. Implement
  • 23.
  • 24. T w o
  • 25.
  • 27. VERBAL Downward spiral Literacy Whitney Imaginations Wordsmith Exercises
  • 28. T • Content • Image • Meaning • Drama h • Design r e VISUAL e Literacy
  • 29.
  • 31. Seeing Learning to look Macro/micro VISUAL Spain Understanding Literacy Meaning Design
  • 32.
  • 34.
  • 37.
  • 39.
  • 41. Campfire Human mind Educate and persuade Engage Lose themselves THEATRICAL Literacy
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Fin

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