4. What is KidsMash?
KidsMash at http://kidsmash.com is a
children's internet search engine,
essentially a mix between Google &
Pinterest for kids.
Anyone can submit content, content is
checked by our team to ensure it's safe and
kids vote the content up and down.
5. How BIG is our market?
2 million children (aged 6 to 12) in
Australia (Source: ABS)
$110 billion is spent on Australian
kids every year (Source: NewsCorp)
Kids are key influencers for
household purchases.
6. How does KidsMash work?
KidsMash makes the internet a safer and more
engaging place for children, by being provided with
content from publishers (anyone can be a publisher),
then content is checked by our moderators to ensure it
is kids safe, finally content is voted up or down by our
audience of kids.
8. Business Model
Our service is provided free for children (users).
Furthermore, it's free for publishers to upload
content to our platform, the value for
publishers in providing content is improved SEO
& traffic for their website.
9. Our progress so far
- Seed funding (January 2014)
- Developed KidsMash.com (website platform);
- Content growth to 6000 articles;
- Over 1000 page views per day
- Small but growing number of publishers.
This is all before officially launching our service!
10. Continuing this momentum
Media launch (Sep 2014)
Engaging with over 6500 schools & teachers (Oct 2014)
Growing publisher accounts to over 1000 (Nov 2014)
11. Founders
Nathan Rose – nathan@kidsmash.com
(Chief Geek / Fundraiser)
Previously Founded Kids.Net.Au, Noise FM & MyISP.
Teacher – TAFE NSW (10 years)
Qualifications: M.Mgt, B.Bus & Dip Ed (Voc)
Michelle Miller – michelle@kidsmash.com
(Content / Educational specialist)
Teacher – DEC (5 Years)
Qualifications: M.Ed & B.Sc