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Digital Marketing Campaign
By: Koady Kindy
Who is Yahoo!
really?
What services do
they provide?
Competitors
Target Audience
the CAMPAIGN
The goals: Increase Facebook likes by 1 million,
increase Twitter followers by 100K, and increase
LinkedIn followers by 25K.

Surpass Bing and take over the number two spot on
the most used search engine list.

“It’s All You Need”
Social Media
Blogging
Keywords

Mortgage calculator, online
shopping, cheap flights, cheap
hotels, cheap car rentals, and
email.
the BUDGET
138,250
Overview
“It’s All You Need”
Social Media

Blog
AdWords

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Yahoo! It's All You Need.