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Monster Social presentation - February 23

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Kristin Mattera
Kristin Mattera
TecnologíaEmpresariales
1 de 38
Transforming Social Media Training to Real Work Outcomes The Pedagogy of Social Media Kristin Mattera February 23, 2012
Today’s roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object]
How did we get here?
About me
About me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a course
My Fall 2011 class
Student profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Classroom observations of students ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classroom observations of students ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course goals ,[object Object],[object Object]
Course goals ,[object Object],[object Object]
Course goals ,[object Object],[object Object]
Course goals ,[object Object],[object Object]
Course goals ,[object Object],[object Object]
Getting involved & going beyond the classroom
In-class activities ,[object Object],[object Object],[object Object],[object Object]
Assignments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Final Project
Client
Tactical Plan Recommendations Marketing Objective Social Media Objective Social Media Strategy 1) Define DTW as a green, sustainable company BLOGS/EVENTS Be mentioned and/or rated by 12 influential, sustainable individuals in 1 year -Use Klout to find people of highest influence -Send a free bottle to 24 popular sustainability bloggers -Attend “The Green Wine Summit” trade show in Nappa 2) Increase customers’ engagement with DTW brand YOUTUBE & FOURSQUARE -Reach 10,000 YouTube subscribers in 6 months -Have 50+ customers bring a friend to sample the 3 types of wine -Run a video posting contest -Improve video tag terms (YouTube SEO) -Host a FourSquare swarm on a beach and have a wine tasting 3) Create awareness of DTW among Dave Matthews Band fans FACEBOOK & PANDORA -Increse Facebook fan page “Likes” by 128,000 in one year -Run week-long internal Facebook ads -Run Pandora ad during the DMB channel that sends them to the Facebook fan page
Scheduling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Geography ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources
Recent marketing examples Dodge Journey, Old Spice, Sweethearts and NAVY for Moms
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Books ,[object Object],[object Object],[object Object],[object Object],[object Object]
Harvard Business Review case studies ,[object Object],[object Object],[object Object],[object Object]
Harvard Business Review case studies ,[object Object],[object Object],[object Object]
Guest Lecturers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Future directions
Where do we go from here? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key takeaways
Key takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any questions? ,[object Object],[object Object],[object Object]
Thank you!

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Monster Social presentation - February 23

  • 1. Transforming Social Media Training to Real Work Outcomes The Pedagogy of Social Media Kristin Mattera February 23, 2012
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  • 3. How did we get here?
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  • 7. My Fall 2011 class
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  • 17. Getting involved & going beyond the classroom
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  • 23. Tactical Plan Recommendations Marketing Objective Social Media Objective Social Media Strategy 1) Define DTW as a green, sustainable company BLOGS/EVENTS Be mentioned and/or rated by 12 influential, sustainable individuals in 1 year -Use Klout to find people of highest influence -Send a free bottle to 24 popular sustainability bloggers -Attend “The Green Wine Summit” trade show in Nappa 2) Increase customers’ engagement with DTW brand YOUTUBE & FOURSQUARE -Reach 10,000 YouTube subscribers in 6 months -Have 50+ customers bring a friend to sample the 3 types of wine -Run a video posting contest -Improve video tag terms (YouTube SEO) -Host a FourSquare swarm on a beach and have a wine tasting 3) Create awareness of DTW among Dave Matthews Band fans FACEBOOK & PANDORA -Increse Facebook fan page “Likes” by 128,000 in one year -Run week-long internal Facebook ads -Run Pandora ad during the DMB channel that sends them to the Facebook fan page
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  • 27. Recent marketing examples Dodge Journey, Old Spice, Sweethearts and NAVY for Moms
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Notas del editor

  1. 128,000 Likes = 5% of Likes on the DMB Facebook fan page
  2. 128,000 Likes = 5% of Likes on the DMB Facebook fan page