Learning the Basics of Using Twitter

Beginners Guide
to Navigating
Twitter

Friday, January 24, 2014

Beginners Guide to Using Twitter

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Why you should be on
Twitter
What you should post
When you should post
How to build a
following
Who you should be
following
How to build your
proﬁle

@kpitarget

What is Twitter?
Twitter is an online social networking and microblogging
service that enables users to send and read "tweets",
which are text messages limited to 140 characters.
Registered users can read and post tweets, but
unregistered users can only read them.

@kpitarget

Twitter Statistics & Facts

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51% of active Twitter users follow companies, brands or
products on social networks. (via Edison)
49% of monthly Twitter users follow brands or companies.
(via Convince and Convert)
Twitter users are 3 times more likely to follow brands than
Facebook users. (via Convince and Convert)
42% of Twitter users learn about products and services
via Twitter. (via Convince and Convert)
67% of Twitter users are far more likely to buy from the
brands they follow on Twitter. (via MediaBistro)
37% of Twitter users will purchase from a brand they
follow. (via MediaBistro)
Close to 80% follow a brand to get exclusive
content. (via MediaBistro)
Over 90% say they follow businesses on Twitter to get
discounts and promos. (via MediaBistro)
70% of small businesses are on Twitter. (via MediaBistro)

@kpitarget

Twitter Statistics & Facts

@kpitarget

Why Should I Be on Twitter?
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Discover and follow
prospects
Engage with them to
start building rapport
Serve as a
knowledgable resource
and thought leaders for
the community
Stay up to date on latest
news and industry
trends.

@kpitarget

How do I send a Tweet?
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140 Character Limit
Use hashtags (#) to attach tweet to topics
Use @ plus username to tweet to individuals
Insert URLs & Pictures (about 20 characters
each)

With a 140-character limit, word choice is
extremely important on Twitter.

@kpitarget

Twitter Terminology

@kpitarget

What Should I Post on Twitter?
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70% interaction
• Retweets, @Replies to engage users
30% promotional
• Push out blog posts, ask questions, talk about
industry developments & news

@kpitarget

What Should I Post on Twitter?
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Social listening - eavesdropping on
your customers’ social media
conversations - helps determine what
your audience is saying and
interacting with. This will assist you in
deciding what kind of content you
should create and share.
Competitor listening - see which
tweets are getting the most
engagement for your competitors and
replicate accordingly
Trending Topics - what topics are the
most users talking about at any point
in time (listed on the left hand side)

@kpitarget

When Should I Post Factors
SEO Ranking on Twitter?
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@kpitarget

Generally Twitter Users active in the evening
However, depends greatly on audience
Test when you post, including different days
and times of the week. Post the same tweet
multiple times a day or week


Twitter icon Guy Kawasaki suggests:
“Repeat your tweets four times,
eight hours apart! If you do it that
way you will always catch Paci!c
Coast prime time, which is early
evening.”

@kpitarget


Twitter is constantly updating; something you
post one second could be at the bottom of
your followers’ feeds within the next second.
For convenience, schedule Tweets
through social monitoring tools
such as TweetDeck or HootSuite.

@kpitarget

How Do I Build a Follower-Base?
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Find people in your industry and
follow them.
Follow businesses and wellknown thought-leaders in your
industry.
For local business, follow area
businesses, news sources and
local individuals.
Reach out to these people and
ask them to follow you in
return

@kpitarget

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Make sure that your tweets aren’t over promotional
Provide useful and pertinent information
Engage with your users to get retweets, which enables your
account to get in front of new people
Share content that people want to see and share

@kpitarget

• They

aren’t called social
networking sites for nothing!

• Don’t

forget: share content
from others.

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others see you sharing
and commenting on their
tweets and posts, they’re
more apt to follow you and
share what you have to say.

@kpitarget

With Twitter ,You Have to be Patient!
You’re not going to build your Twitter following
overnight. These things take time, but the effort is
worth it.

@kpitarget

How to Build Your Proﬁle

@kpitarget

Let’s Open Up the Floor....

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@kpitarget

We Would Like to Help You with

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All of Your Interactive Needs

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Search Engine Optimization (SEO)

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Responsive Website Design

Social Media Strategy & Marketing
Services

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Analytics and Conversion
Optimization

Online Ads (PPC/CPM)

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Local Marketing

Email Marketing

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Strategy & Consulting for Financial
Institutions

@kpitarget

Contact Us

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Mike Rowan, President
mike@kpitarget.com
www.kpitarget.com
404-455-7825
@kpitarget

Learning the Basics of Using Twitter

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