Twitter for Retailers: Retailing in the Age of Twitter
Krista Neher, (www.KristaNeher.com) presented on how retail businesses can use Twitter to drive sales and awareness. Many retailers are slow to use Twitter, because it seems complicated and overwhelming. This presentation shows exactly why retailers should use Twitter, the advantages of Twitter and how to get started. To learn more about Twitter, check out www.BootCampDigital.com/Twitter Retail businesses want to generate traffic and sales, and Twitter is a great way to do both. Since Twitter allows businesses to connect with people who don't already follow them (unlike Facebook and LinkedIn), Twitter is the perfect way to connect with new audiences and grow awareness. Twitter marketing can be difficult for businesses, however once you understand what Twitter is and how it works, the results can be phenomenal. What makes Twitter unique is that it allows businesses to connect with people and join in conversations via search. For example, if someone on Twitter Tweets about going to your neighborhood, you can Tweet at them with some restaurant or parking tips. Essentially, Twitter is a powerful discovery tool, especially for retailers. An additional opportunity for retailers is to use Twitter to get people talking -- encourage your customers and browsers to share their experiences or favorite products.
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Twitter for Retailers: Retailing in the Age of Twitter
- 1. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Leveraging Twitter for Your Business Krista Neher www.bootcampdigital.com krista@bootcampdigital.com @kristaneher @bootcampdigital
- 2. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2 About Me
- 3. 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 3rd biggest social network
- 4. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 500 Millionusers users
- 5. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 208average number of followers (vs. Facebook 130 Friends) average number of followers (vs. Facebook 130
- 6. 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 400 MillionTweets are sent every day. Tweets are sent every day.
- 7. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 170minutes per month are spent on Twitter. (vs. 98 for Pinterest or 257 for Instagram) minutes per month are spent on Twitter. (vs. 98 for Pinterest or
- 8. 8 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital So What is Twitter?
- 9. 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 10. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital10 Twitter allows you to BROADCAST messages.
- 11. 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital But How do BUSINESSES use Twitter? Great informal way to connect with customers or others in your ecosystem Find and follow potential customers Respond to questions Build your brand Promotions and special offers Grow your following Stay top-of-mind Show new products
- 12. 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 13. 13 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 14. 14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 15. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 16. 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 17. 17 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 18. 18 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 19. 19 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 20. 20 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital20
- 21. 21 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 22. 22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
- 23. 23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Tips for Success CONNECT with your community Decide WHO your audience also listens to Don’t just post: Engage in conversations You can go beyond your specific area Encourage customers to connect and share with you on Twitter Be interactive (ask questions) Consider your objectives Have a plan Integrate it into your work
- 24. 24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Don’t Forget
- 25. 25 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Let’s Connect!LinkedIn: Krista Neher Facebook: KristaNeherisSocial Twitter: @KristaNeher @BootCampDigital