Krista Neher, (www.KristaNeher.com) presented on how retail businesses can use Twitter to drive sales and awareness. Many retailers are slow to use Twitter, because it seems complicated and overwhelming. This presentation shows exactly why retailers should use Twitter, the advantages of Twitter and how to get started. To learn more about Twitter, check out www.BootCampDigital.com/Twitter Retail businesses want to generate traffic and sales, and Twitter is a great way to do both. Since Twitter allows businesses to connect with people who don't already follow them (unlike Facebook and LinkedIn), Twitter is the perfect way to connect with new audiences and grow awareness. Twitter marketing can be difficult for businesses, however once you understand what Twitter is and how it works, the results can be phenomenal. What makes Twitter unique is that it allows businesses to connect with people and join in conversations via search. For example, if someone on Twitter Tweets about going to your neighborhood, you can Tweet at them with some restaurant or parking tips. Essentially, Twitter is a powerful discovery tool, especially for retailers. An additional opportunity for retailers is to use Twitter to get people talking -- encourage your customers and browsers to share their experiences or favorite products.

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Leveraging Twitter for
Your Business
Krista Neher
www.bootcampdigital.com
krista@bootcampdigital.com
@kristaneher @bootcampdigital

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2
About Me

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3rd
biggest
social network

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500
Millionusers
users

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208average number of
followers (vs.
Facebook 130
Friends)
average number of
followers (vs.
Facebook 130

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400
MillionTweets are sent
every day.
Tweets are sent
every day.

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170minutes per month
are spent on Twitter.
(vs. 98 for Pinterest or
257 for Instagram)
minutes per month
are spent on Twitter.
(vs. 98 for Pinterest or

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So What is Twitter?

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Twitter allows you to
BROADCAST messages.

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But How do BUSINESSES
use Twitter?
 Great informal way to connect with
customers or others in your ecosystem
 Find and follow potential customers
 Respond to questions
 Build your brand
 Promotions and special offers
 Grow your following
 Stay top-of-mind
 Show new products

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Tips for Success
 CONNECT with your community
Decide WHO your audience also listens to
 Don’t just post: Engage in conversations
You can go beyond your specific area
 Encourage customers to connect and
share with you on Twitter
 Be interactive (ask questions)
 Consider your objectives
 Have a plan
 Integrate it into your work

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Don’t
Forget

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Let’s Connect!LinkedIn: Krista Neher
Facebook: KristaNeherisSocial
Twitter: @KristaNeher @BootCampDigital