The document discusses social media marketing and inbound marketing strategies. It covers topics like using social media platforms to promote businesses, building personal brands online, creating and sharing content, and using LinkedIn for professional networking and lead generation. The presentation provides tips on developing an inbound marketing strategy incorporating blogging, social media, and search engine optimization to attract and engage customers.

1. Social Media & Inbound MarketingThe Future of Business & Personal Promotion Twitter: #CHIP

2. Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper Twitter: #CHIP

3. Agenda Social Media Inbound Marketing Personal Branding Content Marketing LinkedIn Recap Q & A Twitter: #CHIP

4. Social Media Marketing What is Social Media? Content created and shared by people using highly accessible and scalable publishing technologies. Often the basic use levels are free to use. Facebook Twitter LinkedIn Blogs Podcasts YouTube Location Based Webinars Twitter: #CHIP

5. Social Media Marketing What is Social Media? Community Twitter: #CHIP

6. Social Media Marketing What is Social Media? Communications Revolution Twitter: #CHIP

7. Social Media Marketing Why Use Social Media? Twitter: #CHIP

8. Social Media Marketing Why Use Social Media? Americans are now spending as much time using the Internet as they are watching television, and the amount of time people spend on the Internet has increased 121 percent over the last five years. New York Times, December 2010 Twitter: #CHIP

10. 3x more than email

11. 6x more than movies/videosTwitter: #CHIP

12. Social Media Marketing Why Use Social Media? Because 3 out of 4 Americans use some form of Social Media and now spend more time on social sites than with personal e-mail. Reach further with your message Generate Leads Search Engine Optimization Build Relationships / Rapport Drive Foot Traffic Gauge Customer Satisfaction Get Customer feedback Provide customer service Twitter: #CHIP

14. 50% of FB users log on every day

15. The average FB user has 130 friends

16. The average FB user is connected to 80 pages, groups, & events

17. The average US FB user spends over 7 hours on Facebook per month (Nielsen 2010) [#2: Google at 2:05] Twitter: #CHIP

18. Social Media Marketing Why Use Social Media? (Smart Phones) 250+ million Americans carry mobile phones - over 80% of the nation's population Cell phone subscriptions will top 5 billion globally this year 68% of Americans get news and current events information on their cell phone Mobile phones to overtake PC's for web surfing by 2013 Over 61.2 million smartphones in the U.S. Twitter: #CHIP

19. Inbound Marketing Inbound marketing is about being found by potential customers. The shift from outbound to inbound marketing has created opportunity for Small-Med size businesses to compete and grow without large $$ for marketing. Twitter: #CHIP

21. SEO

23. Engage

24. ConvertTwitter: #CHIP

25. Consider Important Trends for 2011+ Blended search Personalized search Social Media Optimization (SMO) Conversion Rate Optimization (CRO) Searchers’ standards are higher than ever Twitter: #CHIP

26. Example of a Local Business using Inbound Marketing Twitter: #CHIP

27. Write and promote Blogs Twitter: #CHIP

28. Share Content in Social Media Twitter: #CHIP

29. Engage Your Audience & Build Relationships Twitter: #CHIP

30. Give Away Free Content– Create Brand Advocates Twitter: #CHIP

32. Radio

33. Banner Ads

34. Email Marketing

35. WebinarsRADIO COPY Eliminate electric bill shockthis summer. Schedule your air conditioning performance check. Be a Facebook fan of Raymond Plumbing, and your A‑C performance check could be free! Twitter: #CHIP

36. Create Social Media Campaigns Twitter: #CHIP

37. Measure Results – How Are You Getting Found In Search Engines Twitter: #CHIP

38. Measure Your Marketing - Reach Twitter: #CHIP

39. Be Yourself – And Have Fun! Twitter: #CHIP

40. Personal Branding What is It? Your personal brand is the way you are represented to prospective business connections and people. Your brand is your professional image and it is reflected by your online presence through your LinkedIn profile, blog, social networking sites, and any other online platform you’re visible on. Twitter: #CHIP

41. Personal Branding Why It Matters - Jobs Twitter: #CHIP

42. Personal Branding Why It Matters - Jobs Twitter: #CHIP

43. Personal Branding Twitter: #CHIP

44. Personal Branding How To Build Your Personal Brand Engage Listen Entertain Educate Create Content Have Personality Be Active Have Fun!!! Twitter: #CHIP

45. Personal Branding Twitter: #CHIP

46. Personal Branding Twitter: #CHIP

47. Personal Branding Twitter: #CHIP

48. Content Marketing What is It? Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership. Twitter: #CHIP

49. Content Marketing Promoting a Product, Service or Yourself People only go to the Internet for TWO reasons To Solve a Problem To be Entertained Twitter: #CHIP

50. Content Marketing Creation and Sharing of Content Types of Content Advanced Content Blog Content/Website Content Videos/Webinars Podcasts/Audio Images/Graphics Widgets, Plugins, Apps Slide Presentations Press Releases Twitter: #CHIP

51. Content Marketing Creation and Sharing of Content Direct vs. Indirect Twitter: #CHIP

52. Content Marketing Assets Created for Content Marketing Problem Specific Information Thought Leadership Twitter: #CHIP

53. Content Marketing Blogging Popular Free Blog Platforms WordPress Joomla TypePad Weebly Blogger Tumblr Twitter: #CHIP

54. LinkedIn What is It? LinkedIn is a business-oriented social networking site Commonly referred to as an online resume The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. Employers can list jobs and search for potential candidates. Twitter: #CHIP

55. LinkedIn Why It Matters - Statistics Over 34.4 million U.S. users Average Age: 44 Average Income: $120K+ CEO’s, Managers & Decision Makers 77% Have undergraduate degree or higher A new member signs up every second Just surpassed 100 million members Twitter: #CHIP

56. LinkedIn Why It Matters 8Things LinkedIn Is Great For Finding a Job Search Engine Reputation Management (SERM) Increase Your (Personal) Brand’s Visibility Lead Generation Decision Maker Lead Tracker Targeted Ads Finding a Job/Recruiting New Talent Featured Services Twitter: #CHIP

57. LinkedIn Why It Matters – Personal Profile Twitter: #CHIP

58. LinkedIn Why It Matters – Company Profile Twitter: #CHIP

59. LinkedIn Why It Matters - Search Twitter: #CHIP

60. LinkedIn Why It Matters - Groups Twitter: #CHIP

61. What to do Next? Download the free LinkedIn cheat sheet available at: http://www.facebook.com/kunocreative Set up a LinkedIn Account Join Relevant Groups Join in the Conversation Be Yourself Create Content Share Your Expertise Have FUN!!! BUILD YOUR BRAND! Twitter: #CHIP

63. Inbound Marketing

64. Personal Branding

65. Content Marketing

66. LinkedInTwitter: #CHIP

67. Social Media & SEO Cheat Sheets Download at: facebook.com/kunocreative Twitter: #CHIP

68. Questions & Answers Slides Posted at: KunoCreative.com/blog Twitter: #CHIP