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Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
CONFIDENTIAL	
  
	
  
Kyle Joseph
Founder / CEO
kyle@shopgab.com
(309) 472-1533
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Online Shopping
In-Store Shopping Online Shopping
1hGp://www.clickz.com/clickz/news/2250173/mobile-­‐drives-­‐11-­‐percent-­‐of-­‐ecommerce-­‐in-­‐2012-­‐holiday-­‐quarter	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Social Shopping
1hGp://www.iprospect.com/blog/social-­‐media/iprospect-­‐pov-­‐bing-­‐friend-­‐effect.html	
  
Delayed	
  Purchase	
  	
  
Un0l	
  Discussed	
  
Impact	
  Purchase	
  
Decisions	
  
Friends	
  and	
  Family	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Current Solutions
Phone	
  Calls	
   E-­‐mailing	
  Links	
  
Texts	
  
Facebook	
  
	
  	
  	
  	
  Posts	
  
In-­‐store	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
CONFIDENTIAL	
  
	
  
How	
  Does	
  it	
  Work?	
  
	
  
See	
  Current	
  FuncUonality:	
  
hGp://www.shopgab.com	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Shop Socially!
Stroller	
  
Hi	
  Friends!	
  	
  We’re	
  looking	
  for	
  a	
  stroller	
  for	
  baby	
  Vargas	
  and	
  really	
  are	
  not	
  
sure	
  where	
  to	
  start,	
  please	
  help!	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Shop Socially!
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Shop Socially!
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Facebook Message
Diane	
  Vargas	
  
Giggle	
  
Diane	
  Vargas	
  
Diane	
  
Diane	
  Vargas	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Shop Socially!
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Shop Socially!
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
CONFIDENTIAL	
  
	
  
Business	
  Model	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Social Shopping
1hGp://www.businessinsider.com/facebooks-­‐[x-­‐revenues-­‐are-­‐1-­‐billion-­‐per-­‐year-­‐2012-­‐11	
  
Discovery
Evaluation /
Reassurance
Conversion
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Social Shopping
1hGp://www.businessinsider.com/social-­‐commerce-­‐and-­‐the-­‐sales-­‐funnel-­‐2013-­‐9	
  
Sept	
  21,	
  2013	
  
“The	
  key	
  is	
  to	
  help	
  
connect	
  the	
  funnel	
  
end-­‐to-­‐end”	
  
“Retargeted	
  ads	
  may	
  be	
  
the	
  missing	
  link	
  .	
  .	
  .	
  only	
  
Facebook	
  has	
  developed	
  
this	
  capability”	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Purchase Process
Purchase	
  
Evalua0on	
  
Informa0on	
  
Search	
  
Awareness	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Initial Growth Strategy
Parents	
   Women’s	
  
Fashion	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Focus on Growth
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
CONFIDENTIAL	
  
	
  
White-­‐label	
  
Business	
  Model	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Recent Solutions
July,	
  2013	
   March,	
  2013	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
White-label Potential
Powered	
  By	
  
•  Customer social login
•  Qualified traffic
•  Product / Conversation
Analytics
•  Conversation Impact
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
White-label Potential
1hGp://www.forbes.com/sites/mikalbelicove/2013/09/18/how-­‐many-­‐u-­‐s-­‐based-­‐online-­‐retail-­‐stores-­‐are-­‐on-­‐the-­‐internet/	
  
US Online Retailers
> $100K Revenue
$200 - $5,000 / month
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
CONFIDENTIAL	
  
	
  
Team	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Team
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Kyle	
  Joseph	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  CEO/Founder	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Chris0an	
  Bundy	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  CTO	
  /	
  Front-­‐End	
  Developer	
  
Tyler	
  MaWhews	
  
Back-­‐End	
  Developer	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Chief	
  Community	
  Officer	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Communica0ons	
  Intern	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Neil	
  Kane	
  
Investment	
  /	
  Strategy	
  
Steve	
  Johns	
  
Management	
  /	
  Strategy	
  
Advisory Board
LegalAccounting
Support Team
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
CONFIDENTIAL	
  
	
  
Compe00on	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Competition
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Social Shopping
> $370 Million
$1.3M $700K $2.5M $750K
$200M $14M
$30M $11M
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
CONFIDENTIAL	
  
	
  
Financials	
  
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Pre-Revenue Cost
Monthly Burn Rate: $10,000
•  Product Development
•  Communications
•  User Acquisition
•  User Engagement
•  Operation/Organization
•  Infrastructure
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Friends & Family
Convertible Equity (Rolling)
$115,000 Closed
$200,000 Early Seed Round
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Milestones
0	
  
2	
  
4	
  
6	
  
8	
  
10	
  
12	
  
14	
  
0	
  
5000	
  
10000	
  
15000	
  
20000	
  
25000	
  
30000	
  
Sep-­‐13	
   Oct-­‐13	
   Nov-­‐13	
   Dec-­‐13	
   Jan-­‐14	
   Feb-­‐14	
   Mar-­‐14	
  
Unique	
  Visits	
  
Enterprise	
  Sales	
  
10,000 Unique Users
April - 2014
Viral Co-efficient > 1
Re-engagement
( > 1 Quest )
2 White-label Clients
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Opportunity
0	
  
20	
  
40	
  
60	
  
80	
  
100	
  
120	
  
140	
  
0	
  
200000	
  
400000	
  
600000	
  
800000	
  
1000000	
  
1200000	
  
Unique	
  Visits	
  
Enterprise	
  Sales	
  
CPC	
  =	
  $0.01	
  
CPC	
  =	
  $0.05	
  
CPC	
  =	
  $0.10	
  
Digital Advertising
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
$0	
  
$200,000	
  
$400,000	
  
$600,000	
  
$800,000	
  
$1,000,000	
  
$1,200,000	
  
$1,400,000	
  
$1,600,000	
  
$1,800,000	
  
$2,000,000	
  
Sep-­‐13	
  
Dec-­‐13	
  
Mar-­‐14	
  
Jun-­‐14	
  
Sep-­‐14	
  
Dec-­‐14	
  
Mar-­‐15	
  
Jun-­‐15	
  
Sep-­‐15	
  
Dec-­‐15	
  
Mar-­‐16	
  
Jun-­‐16	
  
Sep-­‐16	
  
Digital	
  Ad	
  Revenue	
  
Enterprise	
  Revenue	
  
Opportunity (Revenue)
Digital Advertising
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
CONFIDENTIAL	
  
	
  
Kyle Joseph
Founder / CEO
kyle@shopgab.com
(309) 472-1533
THANK YOU!
Copyright	
  ©2013	
  ShopGab,	
  Inc.	
  	
  All	
  rights	
  Reserved	
  
	
  
CONFIDENTIAL	
  
	
  
Opportunities
Website
White-label Mobile
(White-label)
Tier-based
Subscription

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