Confused with the available options in Internet Marketing? Want to know the basics in Digital Marketing? Want to establish a brand’s online presence? Here is the answer to all your questions. This is a one day workshop and training on digital marketing for both students and employees who are interested.This workshop provides you with the basic knowledge in digital marketing. This gives you the idea about how and where you focus your energy. There are many options available in internet marketing now-a-days. You need to identify which platform suits your product. This workshop helps you in getting the basic idea and the tools that are necessary to help you to manage your time productively so that your communication can be effective.

1. Internet Marketing
By
Institute of Digital Marketing India
A Unit of Basket Option Pvt Ltd
JGI ventures initiative
Karnataka
Email :info@digitalmarketinginstitute.edu.in
Workshop on
(An Introductory Session)

2. Search Engine

3. Search Engines
(A few)

4. Google
Google search engine is a major search engine
among all available search engines. Many
people rely on google for any kind of
information that is necessary. It was founded
in 1998 and within the short span of time,
they are able to serve millons of people in the
world.
YouTube is one of the
best Place for Video
Marketing. We upload 1
video for our client and
duplicate the video with
large number of titles ,
and keywords, giving a
wide range of niche
customers view them.

5. Yahoo stands next to Google in
search. It is an American
Multinational founded in 1995 and
is known for its web portal services
and yahoo search engine.
Yahoo

6. Bing
Bing is a search engine that
brings together the best of
search and people in your
social networks to help you
spend less time searching and
more time doing.

7. Social Media Tools
(A few)

8. Merchandise My News Top News How
23%
Web News
1 2
An online newspaper, also known as a web
newspaper, is a newspaper that exists on the
World Wide Web or Internet, either
separately or as an online version of a printed
periodical.
In India, major newspapers
went online to provide
latest and most updated
news from them Times of
India, Hindustan Times, The
Hindu, Indian Express and
The New Indian Express.
Some newspapers even
provide E-Paper which is
regarded as the digital
replica of the newspaper.
The best way to make your
product’s marketing is by E-
News. An internet News is
automatically optimized in
search engines and this is the
biggest advantage for your
service promotion, Branding
and sales.

9. 47,875,024
69%
Google+
1 2
Google + aimed at bringing the nuance and
richness of real-life sharing to the web, and
making all of Google better by including
people, their relationships and their
interests
Get found across
Google: When your
customers search on
Google, the results to
the right may include
relevant posts,
photos, and videos
from your Google+
page..
Get face-to-face with
customers Wherever
your followers are,
Google+ brings them
together and helps you
talk with them, via 10
way video Hangouts.

10. 47,875,024
97%
FACEBOOK
1 2
Facebook's mission is to make the world
more open and connected. Facebook gives
people the power to share and makes the
world more open & connected.
Facebook's mission
is to give people the
power to share and
make the world
more open and
connected.
Facebook Paid Ads and
Free Interactive sharing
of videos, pictures and
article Marketing helps
marketers reach their
customers on Facebook.

11. 47,875,024
89%
TWITTER
1 2
Twitter is an online social networking service
and micro blogging service that enables its
users to send and read text-based messages
of up to 140 characters, known as "tweets.
To instantly
connect people
everywhere to
what ’ s most
important to them
Twitter will help you
in networking and
promotion your
services in twitter
communities.

12. 66%
LINKEDIN
1 2
LinkedIn is mainly used for professional
networking. As of January 2013, LinkedIn
reports more than 200 million acquired users
in more than 200 countries and territories

13. Getting Started Community Guidelines Careers
YouTube Essentials Contact Us Merchandise
55%
YOUTUBE
1 2
YouTube is a video-sharing website, created
by three former PayPal employees in February
2005, on which users can upload, view and
share videos.
YouTube display a wide
variety of user-generated
video content, including
movie clips, TV clips, and
music videos, as well as
amateur content such as
video blogging, short
original videos, and
educational videos.
YouTube is one of the
best Place for Video
Marketing. We upload 1
video for our client and
duplicate the video with
large number of titles ,
and keywords, giving a
wide range of niche
customers view them.

14. 78%
1 2
Content Development & Marketing
Contents help your customers get a genuine
opinion for your product/ service through
informatics & hard data.
Content Marketing
through Social
Posts, Website and
Viral Marketing,
News Articles,
Email News
Letters.
Online Reviews and
Reputation
Management, White
Papers and Video
Marketing, presentation
Marketing. Etc.

15. From your Email
From
your Browser
From Your Desktop
98%
Viral Marketing
From your
Mobile
Device
Contents help your customers get a genuine
opinion for your product/ service through
informatics & hard data.

16. Digital Marketing Institute іт аn Online аnԁClassroom based Online Marketing
training аnԁmatter-οf-fact job oriented professional training body. Wе teach ουr
students marketing οn thе web.
Wе аrе digital strategists fοr organizations tο give thеm poised online marketing
result. Wе hеƖр, develop online businesses tο next level
Here’s hοw wе rесkοn thаt wе саn hеƖр уου achieve thіт:
Wе provide quality, timely аnԁrelevant training іn Digital Marketing tο individuals
аnԁorganisations through Digital Marketing Experts.
Wе erect knowledge аnԁskills іn Digital Marketing through industry based expert-
led training programmes fοr аƖƖ levels οf encounter.
Wе connect Digital Marketing Professionals wіth aspiring Digital Marketers.
Wе hеƖр YOU mаkе sense οf Digital Marketing.
ABOUT US

17. OUR VISION
To be a Thought Leader in the way Enterprises Create,
Manage, Transform & Communicate their Brand
Globally
OUR MISSION
Local Brands Global Markets

18. OUR TEAM
SUMIT
PAREEK Chief Executive
Saya Augustin
Varun Jamwal Vinutna Yetukuri
Lakshmi Sastry

19. Event Details
The one day course covers the
following topics:
• Introduction to Digital Marketing
• Developing a Digital Plan
• ecommerce/Website Marketing
Strategies (SEO, SEM, SMM)

20. 1. Introduction to Digital Marketing
90 Minutes (9:30 AM to 11:30 AM)

21. Strategies in Digital Marketing

22. Aligning Internet with Business
Objectives

23. Mobile Marketing

24. Online consumer Behavior and
Navigation

29. 2. Developing a Digital Plan
(120 minutes)

30. eCommerce/Websites Marketing Strategies
(60 minutes: 12:30 PM to 1:30 PM)
Online sales, Lead Generation
and Landing Pages

31. Search Engine Marketing
60 Minutes: (01:30 am to 2:30
pm)
• Search Engine Optimization
• Affiliate Marketing
• Display & Banner Advertising
• Pay Per Click Marketing
(Google Ad Words)

32. 30 minutes Lunch Break
(2:30 PM to 3:00 PM)

33. Social Media Marketing
3:00 PM to 3:45 Pm (45 Minutes)
• LinkedIn for Business
• Facebook for
Marketing
• Twitter for Marketing
• Google +
• Local Business

34. Break (3:45 PM to 4:00 PM)

35. Practical Session
(1 Hour)
• Do & Don't Session
• Case Studies
• future general

36. Interesting Right!?
Then Slide next….to contact us

37. Jain College Auditorium,
#44/4, jayanagar 9th block,
Behind big bazaar,
Bangalore, Karnataka,
India

38. info@digitalmarketinginstitute.edu.in
+91 8904830821

39. See you at the Venue!!
Thank You