This presentation discusses blogging for your company or career. It covers why blogging has become popular, whether you should blog, setting goals for your blog, blogging for your company versus yourself, how to get started, building an audience, and advancing your blog to promote your company or career. The speaker is an HR professional and blogger who provides advice and resources on their website for setting up and maintaining a successful blog.

1. Blogging for your company or career Lance Haun, Community Director, ERE Media

2. Write down this URL:http://rehaul.com/about/resourcesThis will have a copy of this presentation plus videos and other resources to help

3. Also, feel free to:Speak up, ask questions and generally cause trouble

4. Former HR pro (Seven years) Current blogger (Rehaul.com) Community director (ERE Media) Writer for TLNT.com (New HR pub) Northwest native (Go Cougs)

5. What is blogging?

6. Why is blogging popular?

7. Maybe you shouldn’t blog

8. Maybe you should blog

9. What’s your goal?

10. Only nerds blog?

11. Here are a couple questions to ask:

12. Who am I blogging for? Myself? My company? Do I have a message I want to share? Is there an audience? How long will I commit for?

13. Blogging for “The Man”

14. Serious Considerations

15. Is your company prepared?

16. Do you have an enticing offering?

17. Are you ready to be the brand?

18. Work with other departments

19. Blogging for yourself

20. Career Level (Early, Mid, Late, Transitioning)

21. Time commitment

22. Company support

23. What’s your message?

24. Advantages: Fame and Fortune

25. Disadvantages: No life?

26. Have a plan and commitment

27. How do I get started?

28. Try it out: Wordpress

29. Try it out: Blogger

30. The Next Level: Self-Hosted

31. Company? IT can help (maybe)

32. Getting serious? Take it up a notch

33. Subscription: RSS and E-mail

34. Twitter, Facebook, and Other Bloggers

35. Traditional Marketing

36. What do you write about?

37. Write about your company

38. Culture Conversation

39. Don’t make it boring! (Most are)

40. If you are blogging for yourself…

41. Show expertise

42. Share the love

43. Monitor and measure

44. Where can you go?

45. Promote your company

46. Promote yourself

47. Raise awareness about your company

48. Raise awareness of you

49. Magnify your impact

50. Ultimately: Do your job better

51. Contact info lance@ere.net (360) 356-1760 Read me at TLNT.com or Rehaul.com

52. Image credits http://www.flickr.com/photos/37996644096@N01/5279903/ http://www.flickr.com/photos/60648084@N00/2462966749/ http://www.flickr.com/photos/11154980@N04/1322023178/ http://www.flickr.com/photos/doug88888/3843456676/ http://www.flickr.com/photos/11186622@N00/195201007/ http://www.flickr.com/photos/15065449@N00/4806231949/ http://www.flickr.com/photos/15340425@N03/4683365102/ http://www.flickr.com/photos/68634595@N00/163450213/ http://www.flickr.com/photos/7578081@N07/2293376525/ http://www.flickr.com/photos/95459528@N00/7340412/ http://www.flickr.com/photos/10944535@N08/2230236391/ http://www.flickr.com/photos/93777901@N00/3147981711/ http://www.flickr.com/photos/27590002@N04/4660452869/ http://www.flickr.com/photos/64937321@N00/2719683566/ http://www.flickr.com/photos/95492938@N00/4885054202/ http://www.flickr.com/photos/11186622@N00/188634413/ http://www.flickr.com/photos/49502967468@N01/1030811077/ http://www.flickr.com/photos/11599314@N00/688731764/ http://www.flickr.com/photos/34342620@N06/3294528691/ http://www.flickr.com/photos/8085704@N05/3650939560/ http://www.flickr.com/photos/70321513@N00/95757299/ http://www.flickr.com/photos/33472412@N00/1696964330/ http://www.flickr.com/photos/40658682@N05/3906993804/ http://www.flickr.com/photos/11678844@N07/2986187518/ http://www.flickr.com/photos/31442459@N00/503600331/ http://www.flickr.com/photos/23536307@N04/2247031208/ http://www.flickr.com/photos/91252560@N00/3330514912/ http://www.flickr.com/photos/96447062@N00/368463359/ http://www.flickr.com/photos/30139965@N05/4734788670/ http://www.flickr.com/photos/99202874@N00/1203630018/ http://www.flickr.com/photos/91314889@N00/3723699858/ http://www.flickr.com/photos/18548283@N00/3967221407/ http://www.flickr.com/photos/14665421@N00/118616905/ http://www.flickr.com/photos/84988327@N00/145208079/ http://www.flickr.com/photos/12426416@N00/2903022381/ http://www.flickr.com/photos/35237092540@N01/3380860520/ http://www.flickr.com/photos/92694860@N00/4164759025/ http://www.flickr.com/photos/69096186@N00/20857165/ http://www.flickr.com/photos/50457550@N00/6898950/ http://www.flickr.com/photos/34067077@N00/4426272758/ http://www.flickr.com/photos/47505221@N00/20530112/ http://www.flickr.com/photos/31411679@N08/3824477080/ http://www.flickr.com/photos/34418479@N06/3832480706/ http://www.flickr.com/photos/63195643@N00/4184705426/ http://www.flickr.com/photos/12484557@N02/2723280096/ http://www.flickr.com/photos/74128681@N00/529028040/