2. Context & Perception
A context effect is an aspect of a cognitive psychology
One powerful influence on our perceptions is our
expectations
This is the influence on environmental factors that
changes one perception
The impact of context effects is considered to be part of
ones perception
“What we see is what we think”
3. 13 or B
Read vertically, the symbol in the middle of the picture
can be easily read as the capital letter B, while read
horizontally the symbol can be easily read as the
number 13.
Neither answer is wrong because both interpretations
are correct within their context.
Therefore the context makes all the difference.
4. Impact
Context effects us every day
It effects marketing and consumer decisions
People will review products, movies, shows all based
upon there comfort with the context