This presentation introduces augmented reality (AR) and the Layar platform. It discusses how Layar works using image recognition to add interactivity to print media without special codes. Examples are given of magazines, brochures, and other print material made interactive with Layar. The agenda reviews AR history, examples of Layar use, a product walkthrough, and Q&A. Customers include publishers, brands, and marketers who can create interactive content themselves with the Layar Creator or work with Layar's creative studio.