This presentation introduces augmented reality (AR) and the Layar platform. It discusses how Layar works using image recognition to add interactivity to print media without special codes. Examples are given of magazines, brochures, and other print material made interactive with Layar. The agenda reviews AR history, examples of Layar use, a product walkthrough, and Q&A. Customers include publishers, brands, and marketers who can create interactive content themselves with the Layar Creator or work with Layar's creative studio.
11. 10 million
Layar app downloads in the US, 1.5 in the UK
38 million worldwide
all on Android and iOS
90,000 marketeers & publishers
on the Layar Creator
13. Largest
10 million downloads in the US, 1.5 million in the UK
38 worldwide
Easiest
Make a page interactive under a minute
Fixed price
$60 / 45 Euro per image no matter size of print run or usage
14. Layar marries print to digital
Printers
Publishers Brands
Retailers
Real Estate Agents Educators
Travel AgentsMarketeers
32. The Layar App
Free iOS and Android
Works on phones & tablets
Shows 2D and 3D AR
Geo based & Interactive Print
Reads QR-Codes
Extend Content with Pop out and save
33. 2 ways to get Interactive Print
Layar
Creator
Layar
Creative
Studio
Do it yourself Full Service agency
34. DIY: The Layar Creator
Drag and drop
content creation
Enhance a page in
less than a minute