1. The New Specialist Magazine for
Digital Business
Daniel Holm
October 2011
Verlag Werben & Verkaufen GmbH, © 2011

2. Contents
• Portfolio for the Werben & Verkaufen Verlag
• LEAD digital – The Story behind LEAD digital
• Data & Facts
• Advertising Media
• Target Group
• Portfolio & Key Topics
• Topic Schedule 2011
• Advertising Forms/Rates, Print and Online
• Contacts
Slide 2 Verlag Werben & Verkaufen GmbH, © 2011

3. Portfolio for the Werben & Verkaufen Verlag
Print Supplements Digital Print iPad App
Print Digital
Events &
Seminars
Corporate
Publishing Online Prize awards Monthly eMag
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4. The Story behind LEAD digital
§ Changes in the use of media and increasing digitalisation in all walks of life
§ Increasing diversity of products and a lack of differentiation possibilities in
offers generates the wish for orientation and assistance in digital business
§ Increasing demand for relevant and high-standard news with well-founded
background information, practical examples and best cases
§ A high level of interest from the Communications and Media branches, from
advertising companies, agencies, marketers and service providers!
The time is ripe for a new
platform and guidelines
for professionals in
digital business!
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5. Data & Facts
Appears: Once every two weeks, on
Wednesdays
Medium: Print and online
Format: 210 x 280 mm
Size: 56 + 4 sites
Annual subscription: 198.00 EUR
(inland)
Print run: 10,000 first edition
6,000 subsequent copies ‘11
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6. Advertising Media
LEAD digital – the key to digital success...
§ The latest information platform for digital professionals
§ Provides well-founded and critical information every two weeks in the form
of a specialist magazine and as an online platform on digital business,
news, online and mobile trends, current market developments, media usage
and much more
§ Offers its readership practical manuals and background knowledge on all
facets of online marketing such as affiliates, display, e-Commerce, mobile,
social media, SEM/SEO, technology and targeting and opens up new job
perspectives in the employment market Print & Online
§ Reports on the people behind
the success stories, the
exciting digital scene and the
most important branch events
of the year
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7. Target Group
Readers of LEAD digital are...
§ Digital professionals as well as online and mobile decision-makers from advertising
companies and media
§ Employees with online responsibilities for Media and Performance Marketing
agencies who are empowered to decide on advertising media and budgets
LEAD digital reader structure
36% Advertising companies
29% Service providers, e.g. mobile,
networks, re-targeting, targeting,
webdesign, multimedia 90%
overlap tolerance
35% agencies, specialised in online and to W&V subscribers
digital business such as SEM/SEO, affiliates
etc.
Information inc. marketers
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8. Portfolio & Topics 2011
Topics in 2011
Dmexco: Trends and Innovations | Realtime Bidding | Local Based Advertising | Advertising on Tablets |
SEO: The Panda Update | Mobile Websites | Moving Images in the Internet | Targeting & Tracking |
Safe Advertising | Personalisation in Marketing and in e-Commerce |
Augmented Reality | Branded Entertainment
Your key to success:
§ Cross-medial contact possibilities
§ Reinforcement of your advertising message
§ Acccurately addressing your target group
§ Campaign extension to the W&V family
Print Online App
Q1/ 2012
Make use of our cross-medial offer & reinforce your advertising message!
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9. Topic Schedule 2011
Publication Ad Printing data
No. Topics Focus Series
date deadline deadline
#19 21.09.11 08.09.11 15.09.11 dmexco: Trends and Innovations / RTB
#20 05.10.11 26.09.11 28.09.11 Advertisign on Tablets
#21 19.10.11 06.10.11 13.10.11 Targeting & Tracking Customer Journey I
#22 02.11.11 19.10.11 26.10.11 Moving Images Customer Journey II Secure Advertising I
Personalisation in Marketing and Direktmarketing Trends /
#23 16.11.11 03.11.11 10.11.11 Secure Advertising II
e-Commerce Payment
#24 30.11.11 17.11.11 24.11.11 Augmented Reality Affiliates: Campaign-Optimisation Secure Advertising III
#25 14.12.11 01.12.11 08.12.11 Branded Entertainment Performance-Marketing 2012 Secure Advertising IV
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10. PRINT Advertising Forms/Rates
Advertisement rates Special forms of advertising
Formats List prices* in
EUR plus VAT
2/1 page 12,700.00
1/1 page 6,500.00
1/2 vert./horiz. 4,200.00
1/3 vert./horiz. 3,100.00
1/4 vert./horiz. 2,800.00
Bundles & introductory rates § Doubled cover/cover jacket, grip corner
Issue bundles, Online range, § Supplements, booklet/covermount
W&V extension – contact us to find out more! § Personalised cover persUS... and much more
*Changes reserved. Valid until 31.12.2011 Rates for special forms of advertising available on request.
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11. ONLINE Advertising Forms/Rates
Advertisement formats/rates
Placement Allocation Fixed price* per week (in EUR plus VAT)
Standard formats Banner (2) Content Ad Superbanner (2) Button Ad
468 x 60 300 x 250 720 x 90 120 x 60
Homepage Exclusive 650.00 Item 1: 900.00 1,200.00 Item 1: 490.00
Item 2: 675.00 Item 2: 375.00
Homepage + All channels 2,200.00 2,900.00 3,500.00 1,900.00
Channel - 550.00 790.00 900.00 -
Special formats Wallpaper Powerlayer Banderole Ad Layer
870 x 90 + 160 x 600 400 x 400 + 160 x 600 Format available on 400 x 400
request
Homepage Exclusive 1,200.00 1,300.00 1,300.00 1,200.00
Homepage+ All channels 4,200.00 4,100.00 4,550.00 3,900.00
Channel - 790.00 900.00 790.00 750.00
The advertising form you require is not listed here? Simply contact us to discuss an individual offer!
All forms of advertising can be expanded. Up to 3x enlargement = 25% surcharge plus VAT
*Changes reserved. Valid until 31.12.2011
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12. Contacts
We are happy to assist you with queries and individual offers:
Daniel Holm
Sales Director LEAD digital
Fon: 0 89/ 21 83 – 70 90
Fax: 0 89/ 21 83 – 78 64
Mobile: 0173 / 299 8434
E-mail: daniel.holm@wuv.de
Special advertisement forms:
Norbert Baaser
Material Planning Manager
Fon: 0 89/ 21 83 – 70 18
Fax: 0 89/ 21 83 – 78 64
E-mail: norbert.baaser@wuv.de
Slide 12 Verlag Werben & Verkaufen GmbH, © 2011