7. So why Advertising – and why you? Integrated? Holistic? ATL? Aren’t those just words ad men use to confuse people? Will TiVO kill the 30 second spot? Or will well-targeted TV still be effective?
19. A little about me: Brands, Influences, Music I’ve left my earmuff fixation behind me, and instead prefer to read anything I can get my hands on and play football, golf and badminton. Instead of waffling on about my interests, I’ve chosen a series of pictures which I feel better represent me. These include brands I admire, some of my sources of influence, and my favourite albums of all time.