A practical

1. A Practical Guide to Social Media
Website www.reddmarketing.co.uk
Email leigh@reddmarketing.co.uk
Call 07746 249132
Skype leighhopwood
LinkedIn /leighhopwood or /reddmarketing
Twitter @leighhopwood or @reddmarketing
Facebook ReddMarketing

2. Why it matters to us…
• 69% of B2B buyers use social networks “primarily for business
networking and development.”*1
• 90% of B2B companies are using LinkedIn or Facebook*2
• 88% of B2B companies have a Twitter presence; 77% display a LinkedIn
page*3
• 21% of B2B companies can consistently demonstrate ROI from social
media investment*4
• 46% of companies using Twitter, LinkedIn, Facebook or a company blog
acquired a customer from that channel in 2010*5
*1Source: KnowledgeStorm
*2,3,4Source: B2B Marketing Social Media Benchmarking Report 2011
*5Source: HubSpot’s The State of Inbound Marketing 2010

3. Why it matters to us…

4. Why it matters to us…
• Direct interaction with your target audience
• Potential to build your network and beneficial relationships
• Real time delivery of communications
• Message amplification
• Opportunity for a B2B company to be humanised
• Your business can win business, improve customer
relations, improve brand reputation, increase operational
efficiencies...

5. Winning formula
Quality
Network
Measure Quality
and Tweak Content
Profitable
Relationships
Personality Consistency

6. Tips for Blog Writing
• Blog 1-2 times per week
• 300-500 words
• Educational – no sales pitches
• Easy to read
• Don’t waffle – but bring out personality
• Attribute blog posts to different people/experts
• Make your blog keyword rich
• Use questions

7. Tips for Tweeting
• Make the bio simple and clear
• Tweet regularly – at least twice a day
• Direct people to your website using short URLs
• Write 3-5 tweets for each URL
• Schedule your tweets using Hootsuite or Tweetdeck
• Use a hashtag to focus content around an event, a business
challenge or solution/service area

8. Tips for LinkedIn
• Be there – individuals and companies!
• Use keywords in descriptions
• Ensure marketing messages are the same as other channels
• Link your business page to other social media sites eg
YouTube
• Ensure your senior management and experts are listed
• Enhance all individual profiles and encourage them to
actively update their status and take part in group
discussions
• Join groups
• Create a group – company or business challenge
• Network – send personalised messages

9. Tips for YouTube
• Each video should have a reason
• One message per video clip
• Short – 30 seconds to 3 minutes ideally
• Take advantage of filming opportunities – one film broken
down into small clips
• Film production in-house or outsource?
• Share your content – Twitter, LinkedIn, Blog, email, website
• Plan continual production of video – not just one off’s

10. Tips for Facebook
• Keep it simple, but plan for future development
• Create a business page
• Post content summaries
• Drive visitors back to your website
• Make compelling content only available to those that Like
your page

11. &