Presumptive Design or Cutting the Looking Glass Cake
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The document discusses the concept of presumptive design, which involves rapidly building prototypes based on assumptions to test with users, analyze feedback, and iterate quickly. It outlines the typical user experience design process versus the presumptive design cycle. A variety of design research tools are presented, and the top principles and risks of presumptive design are summarized. The presentation argues that presumptive design can provide valuable user feedback faster than traditional research-first approaches.
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Presumptive Design or Cutting the Looking Glass Cake
- 1. Presumptive Design or Cutting the Looking-glass Cake: Capturing User Requirements Through Rapid Prototyping Leo Frishberg Product Design Manager Intel Corporation SAO TechIgnite 2.0 March 2012
- 3. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Crafting World Class User Experiences Imagine you are a carpenter at SeaTac… – … and you are now responsible for testing counter-terrorism plans Imagine you are a telephone sub-station technician… – …and you are now responsible for managing 500 television channels Imagine you are an 85 year old planning a world cruise… – …and your browser is your booking agent Imagine you need to ship 15 truck loads of parts… – …in the next ten minutes and you don’t have a shipping department Imagine you are an electronic engineer debugging a circuit... – ...and you need to find the one wrong bit out of 8GB of data Frishberg SAO TechIgnite 2.0 3March 2012
- 4. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice The Typical User Experience Design Cycle Research to find out what users need Analyze the research to determine what you learned Build the product from your analysis Rinse, Repeat Frishberg SAO TechIgnite 2.0 4March 2012
- 5. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice The Presumptive Design Cycle Build your best guess of what users want Find out what they think about it Analyze what you learned Rinse, Repeat Frishberg SAO TechIgnite 2.0 5March 2012
- 6. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice A Constellation of Design Research Tools Frishberg SAO TechIgnite 2.0 6March 2012 1 day > 1 Month Intimate User Engagement No User Engagement Activity Analysis Affinity Diagrams Competitive Product Survey Historical Analysis A Day in the Life Behavioral Archaeology Personal Inventory Fly on the Wall Guided Tours Time-lapse Video Card Sort Paper Prototyping Scenarios Long-range Forecasts Extreme User Interviews Contextual Inquiry In Situ Observation Shadowing Business Analysis Rapid Prototyping
- 7. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice A Constellation of Design Research Tools 7March 2012 Frishberg SAO TechIgnite 2.0 1 day > 1 Month Intimate User Engagement No User Engagement Activity Analysis Affinity Diagrams Competitive Product Survey Historical Analysis A Day in the Life Behavioral Archaeology Personal Inventory Fly on the Wall Guided Tours Time-lapse Video Card Sort Paper Prototyping Scenarios Long-range Forecasts Extreme User Interviews Contextual Inquiry In Situ Observation Shadowing Business Analysis Rapid Prototyping Presumptive Design
- 8. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Top 5 Principles of Presumptive Design Design for failure Create, discover, analyze Make assumptions explicit Iterate, iterate, iterate The faster you go, the sooner you know Have fun! Frishberg SAO TechIgnite 2.0 8March 2012
- 9. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Design for Failure Frishberg SAO TechIgnite 2.0 9March 2012
- 10. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Create, discover, analyze Frishberg SAO TechIgnite 2.0 10March 2012
- 11. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Make assumptions explicit Frishberg SAO TechIgnite 2.0 11March 2012
- 12. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Frishberg SAO TechIgnite 2.0 12March 2012 Iterate, iterate, iterate
- 13. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice The faster you go, the sooner you know Frishberg SAO TechIgnite 2.0 13March 2012
- 14. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Top 5 Risks of Presumptive Design Believing in our prototype solutions Investing too much in the wrong solution Designing the wrong prototype Failing to cover the solution space Losing the user’s attention Frishberg SAO TechIgnite 2.0 14March 2012
- 15. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Believing in our prototype solutions Frishberg SAO TechIgnite 2.0 15March 2012 Used by permission under Creative Commons license by Katy Stoddard http://www.flickr.com/x/t/0093009/photos/katy_bird/4663369797/
- 16. Investing too much in the wrong solution Frishberg SAO TechIgnite 2.0 16March 2012 Used by permission under Creative Commons license by Emily Leahy- Thieler http://www.flickr.com/x/t/0093009/photos/empics/2846078511/
- 17. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Designing the wrong prototype Frishberg SAO TechIgnite 2.0 17March 2012 Used by permission under Creative Commons license by Jason Sweeney http://www.flickr.com/x/t/0097009/photos/sween/4312163948/
- 18. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Failing to cover the solution space Frishberg SAO TechIgnite 2.0 18March 2012 Used by permission under Creative Commons license by Deborah Lee Soltesz http://www.flickr.com/x/t/0092009/photos/dsoltesz/3299620076/
- 19. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice Losing the user’s attention Frishberg SAO TechIgnite 2.0 19March 2012 Used by permission under Creative Commons license by Fantail Media http://www.flickr.com/photos/fantailmedia/282618543/
- 20. March 2007 UCLA Information Studies 279, Information Architecture: Theory and Practice “The best way to predict the future is to invent it” -- Alan Kaye, Xerox PARC ~1970s Buxton, Bill, Sketching User Experiences, Morgan Kaufmann / Elsevier, San Francisco 2007 Carroll, Lewis, Through the Looking-Glass and What Alice Found There, The MacMilllan Company, New York, London, 1899, p152 Frishberg, Leo, Presumptive Design, or Cutting the Looking- Glass Cake, interactions, Jan/Feb 2006, p18-20 Koskinen, Ilpo, Design Research Through Practice: From the Lab, Field, and Showroom, Morgan Kaufmann, 2011 Snyder, Carolyn, Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces, Morgan Kaufmann / Elsevier, 2003 Frishberg SAO TechIgnite 2.0 20March 2012