This is a presentation that I developed for my talk on personal branding via social media at the 5th Annual St. Louis Business Journal Women's Conference (more at: http://www.slbjwomensconference.com/program.html). I adapted the content from a presentation that I gave to the National Foundation of Women Legislators (political audience) to fit an audience of primarily businesswomen. Fellow panelists: Allison Hawk Collinger (founder, AHC Conculting & holder of a Rams Super Bowl ring for her work in their PR department) Kate Kromann (E-Communications Director, United Way of Greater St. Louis) Deepest thanks to Ellen Sherberg, Publisher of the St. Louis Business Journal, for including me in this panel and the conference. It was one of the best events I've ever attended, learned from and contributed to.

1. Prepared for: St. Louis Business Journal Women’s Conference St. Louis, MO | January 28, 2010 Developed by: Leslie Bradshaw President & Director of Operations | JESS3 5 Social Media Tips for Your Personal Brand

2. Concept Credit : @EkaterinaWalter (social media strategies @Intel) most organizations are here most organizations are trying to figure this out the promised land organizations that are here “get it” and are ahead of the curve (but not for long) Stage 1: Chaos, Pioneers, Experimentation, Skepticism Stage 2: Test, Measure, ROI Calculation Stage 3: Resource / Operational Assignment Stage 4: Mass Adoption

3. #1: Transparency, Authenticity, Intimacy…

4. Chronology and Terminology YouTube expands rapidly, acquired by Google Facebook overtakes MySpace in unique monthly visitors 1996 184 million blogs counted worldwide 1999 2001 2004 2005 2006 2008 2009 Wikipedia is most popular reference site online Twitter is #3 most-visited social network Blogging rises in popularity Social Bookmarking takes off The first hosted blog tools launched First online bookmark launched: iList 2010 anonymity transparency authenticity intimacy ?

5. Anonymity Anonymity // 1595–1605 < L anōnymus < Gk annymos, equiv. to an- AN- 1 + -ōnym ( a ) (var. of ónyma ) - ONYM (earlier ( a ) n- with vowel lengthening; cf. ANOPHELES ) + -os adj. suffix; see - OUS Think chat rooms, hater comments and CEO of Whole Foods

6. Transparency Transparency // 1375–1425 late ME < ML trānspārent- (s. of trānspārēns ) showing through (prp. of trānspārēre ), equiv. to L trāns- TRANS- + pārent- (s. of pārēns ), prp. of pārēre to appear; see APPARENT This has become du jour , but is it always realistic? Should it be?

8. Intimacy Intimacy // 1530–1540 < LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1 In-to-me-see ; evokes closeness, vulnerability, feeling, minutiae, being there

9. Q: The Future? A: Translucency Translucency // 1590–1600 < L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent 2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”

10. #2: SEO / SMO

13. #3: Monitor & Measure Your Brand

15. #4: Connect with Other Women

16. Social Media Skews Female Content Credit: InformationisBeautiful.net; Media Post; eMarketer

17. Harvard Says: “Women Are the WORLD’s Largest Opportunity” $13T 2009 $18T 2014 $4.4T 2009 $6.6T 2014 Content Credit: Harvard Business Review, September 2009 $1.2T 2009 $1.8T 2014 Global Female Income China’s GDP India’s GDP FACT: Women have more purchasing power than combining and doubling the GDPs of China and India.

18. National Regional Left of Center Right of Center URL you’ll need: http://bit.ly/SV-Mom-Full-Roster URLs you’ll need: http://www.blogher.com/ http://www.womengrowbusiness.com/ Top 100: http://www.enkayblog.com/top100/ URLs you’ll need: http://womensrights.change.org/ http://momocrats.typepad.com/momocrats/ URLs you’ll need: http://smartgirlpolitics.ning.com/ http://www.lizmair.com/ http://sistertoldjah.com/

19. URLs you’ll need: http://www.wildfireplatform.com/ http://www.actblue.com/ http://kimbia.com/ What Obama Did What You Can Do

20. #5: Establish Your Own Byline

21. Content Credit: William Beutler Regional Be relevant in your region by writing a diary or guest post for a localized outlet

23. Let’s Stay in Touch