1. Chapter Two:
Building a Strong Character
with Impeccable Ethics
Ethics is knowing the difference between
what you have a right to do and what is right to do.
Potter Steward
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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2. Chapter Goals
Learning
• How to develop your
personal character and
ethics
• The value of
trustworthiness
• The importance of honoring
commitments
Ability
• Discuss the six levels of
ethical decision making
• Build a good name and
reputation
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Professionalism, 2/e, Pearson Education
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3. Ethics and Character
Ethics
• A set of moral principles
that guide our decisions and
behavior and help us make
the appropriate decisions
when faced with choices.
• How we choose to live our
lives and how we treat
other people.
Character
• Decisions we make about
how to conduct our lives
and how we will treat other
people
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Professionalism, 2/e, Pearson Education
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4. Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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5. Integrity
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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6. Components of Ethical Choices
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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7. What’s In Your Name?
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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8. Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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9. Six Pillars of Character
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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10. Work Ethic
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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11. Respect
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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12. Factors in Moral Bankruptcy
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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13. Prominent Behaviors of Those
Who Are Morally Bankrupt
• Unhealthy self-esteem
• Lack courage
• Use poor judgment
• Always looking for more
• Untruthful
• Jealous and arrogant
• Practice deception and
betrayal
• Unfair
• Put self-interest ahead
of everything
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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14. Two Views on Trust
Those who distrust
everyone until it is
PROVEN they can be
Trusted.
Those who trust everyone
until it is proven that they
cannot be trusted.
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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15. Factors that Build Trust
Is truthful even
in times of
personal
turmoil .
Does the right
thing even if
it's not
popular.
Is courageous
and does what
they say they
will do.
Listens to his
or her
conscience.
Supports and
protects
family, friends,
and
community.
Work hard to
build and
maintain his or
her reputation.
Seeks advice
from others
when in doubt
about the
“right” thing .
Is honorable in
all actions.
Does not go
against his or
her personal
beliefs for gain.
Constantly tries
to improve.
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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16. Building
Your Personal Guiding Statement
The Guiding Statement is something you value
and it must be strong enough to motivate and
carry you in hard, tough times
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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17. Recap from Chapter One
Chapter 2, Cornerstones for
Professionalism, 2/e, Pearson Education
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18. Using Your Guiding Statement
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Professionalism, 2/e, Pearson Education
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