Audience 360 Netherlands 2014 INFOGRAPHIC

1. own a tablet
computer
73%
92% own a smartphone
And they choose
LinkedIn as their primary
site for business content
LinkedIn Audience 360 member study, the Netherlands 2014
*LinkedIn internal data
DUTCH ON LINKEDIN
More than 5 million professionals
in the Netherlands are on LinkedIn…
They're affluent
Our members are up-to-date
with all the latest gadgets
And they’re in market to purchase…
And they are influential in their companies
Our members have clear expectations of the types
of content they want from companies on LinkedIn
Top companies followed on LinkedIn*…
1in5
have more than € 75.000
in investable assets
27%
designer
clothes/
accessories
19%
tablet
15%
laptop
14%
smartphone
1in5
choose which
companies to
partner with
1in5
are responsible for
allocating finds or
managing budgets
NU
zakelijk
.nl
LinkedIn
72%
31%
Inter
mediar.nl
22%
Facebook
21%
fd.nl
21%
Twitter
18%
Other
15%
Elsevier
.nl
12%
MT.nl
6%
Managers
online.nl
5%
Sprout
.nl
5%
z24.nl
4%
48%
have a Household income
of more than €60,000
new product
information
industry news &
trends
latest tech
developments
company background career opportunities market and economic
commentary
1in4
choose which
products to use