Lee Sheldon will give a keynote speech about designing classes as persuasive games to motivate students to learn. He will introduce using game design principles and narrative techniques rather than commercial games. He will then provide advice on pitching this approach to parents, school boards, and state standards committees. The event will include additional sessions from presenters on bringing choose your own adventure into digital formats, using virtual worlds for gamification, and designing a class as a fully realized online roleplaying game.