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Similar a Facebook Pages that Work (updated November 2012)
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Facebook Pages that Work (updated November 2012)
- 1. Facebook pages that work Liz McCarthy Bodleian Libraries 1
- 2. Liz McCarthy @mccarthy_liz @bodleianlibs www.facebook.com/bodleianlibraries 2
- 3. So, what’s it all about? 2004 - Launched @ Harvard, then to universities in the us 2006 - extended to General Public - including brands 2012 - 1 billion users 3
- 4. Join the Crowd University of Oxford | University College | Trinity College | English Faculty Library | OUP | Said Business School Admissions | Music Faculty Events | Botanic Gardens and Harcourt Arboretum | PPE | Bodleian Libraries | Ashmolean | Faculty of Law | oxford alumni | Oxford English Dictionary | Oxford University Student Union | Centre for Hindu sTudies Most importantly… Students | potential students | researchers press | funders | alumni 4
- 5. SOCIAL MEDIA ISN’T CUTTING EDGE ANYMORE IT’S JUST PART OF HOW WE COMMUNICATE 5
- 6. YOU ALREADY HAVE AN ONLINE BRAND OWN IT 6
- 7. So, you think you want to use Facebook? Don’t panic 7
- 8. FIRST THINK ABOUT WHY 8
- 9. Define and articulate your goals Interact with online audience Boost awareness Drive traffic Learn about your community Share information ?? 9
- 10. HOW DOES IT FIT WITH OTHER COMMUNICATIONS? Email Printed material Face-to-Face Broadcast Websites ?? 10
- 11. SOCIAL MEDIA STRATEGY VS COMMUNICATIONS STRATEGY 11
- 12. THE HOW Create a page Add info and photos Make your timeline interesting Add great content Monitor 12
- 13. THE HOW Create a page Add info and photos Make your timeline interesting Add great content Monitor 13
- 14. Choose your type 14
- 15. THE HOW • Create a page • Add info and photos • Make your timeline interesting • Add great content • Monitor 15
- 16. MAKE IT DO SOME WORK 16
- 17. THE HOW Create a page Add info and photos Make your timeline interesting Add great content Monitor 17
- 18. MILESTONES 18
- 19. THE HOW Create a page Add info and photos Make your timeline interesting Add great content Monitor 19
- 20. CONTENT IS KING WATCH YOUR AUDIENCE WHAT DO THEY POST? WHAT DO THEY RESPOND TO? WHEN ARE THEY ONLINE? 20
- 21. DON’T ASSUME FACEBOOK ISN’T TWITTER IT’S NOT YOUR WEBSITE ADJUST YOUR CONTENT EXPERIMENT AND TEST 21
- 22. QUESTIONS TO ASK DOES IT FIT WITH YOUR GOALS? IS IT UP TO DATE? DOES IT OFFER VALUE TO YOUR AUDIENCE? 22
- 23. EDGERANK AFFINITY - RELATIONSHIP BETWEEN USER AND STORY (ONE WAY) WEIGHT - BASED ON KINDS OF REACTIONS (PHOTOS, VIDEOS, LINKS RANK HIGHEST) RECENCY - NEWER > OLDER 23
- 24. VIDEOS 24
- 25. PRESENTATIONS & RESEARCH 25
- 26. EVENTS 26
- 27. CAMPAIGNS 27
- 28. OTHER IDEAS? CROWDSOURCE ASK PHOTOS QUESTIONS ANSWER QUESTIONS GIVE YOUR AUDIENCE CONTESTS, QUIZZES, THE ‘INSIDE STORY’ AND GAMES 28
- 29. SET SOME GROUND RULES DO YOU HAVE A SOCIAL MEDIA POLICY? • ALLOW AND ENCOURAGE DEBATE • DON’T CENSOR COMMENTS – UNLESS OFFENSIVE/SPAM • BE TRANSPARENT • RESPECT THE LAW • REMEMBER YOU’RE REPRESENTING YOUR ORGANISATION 29
- 30. THE HOW CREATE A PAGE ADD INFO AND PHOTOS MAKE YOUR TIMELINE INTERESTING ADD GREAT CONTENT MONITOR 30
- 31. MONITOR: INSIGHTS 31
- 32. MONITOR MORE: LINKS 32
- 33. KEEP MONITORING: WEBSITE TRAFFIC 33
- 34. MONITOR EVEN MORE: CONVERSATIONS 34
- 35. AND FINALLY… IT’S A CONVERSATION, AND IT’S CONSTANTLY CHANGING REMEMBER IT’S ONLY ONE PART OF HOW YOU COMMUNICATE 35