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소셜미디어마케팅가이드(SocialMedia Marketing Guide)
1.
Social Media Marketing
2011. 1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
Why?
25.
26.
27.
28.
29.
30.
It’s Social Media
Marketing
31.
But, Many CEOs
don’t like Social Media
32.
Why?
33.
1:“
” ? 49% 51% 260 , TWI Survey,
34.
Company don’t control
message
35.
-
36.
,
37.
0
22.50 45.00 67.50 90.00 4.0 4.0 Bazaarvoice & KellyFay Group 90% 4.3 10 9
38.
6 10
9 5 4
39.
!
40.
LG
‘ ’ LG !!!
41.
42.
2:“
”
43.
2:“
”
44.
2:“
”
45.
2:“
”
46.
2:“
”
47.
2:“
”
48.
3:
ROI Return On Investment
49.
30” $ 200 ~
600 thousand
50.
∞ $ Under 200
thousand But, It need relationship
51.
Short Advertisement
52.
Continue Social Media &
Relationship
53.
Social Media Marketing
is Relationship Power It must Continue...
54.
ROI Risk Of Inaction
55.
Social Media Marketing
Process
56.
1.
57.
58.
2.
59.
Who is Influencer?
60.
? Social Media Marketing
is all about Relationship
61.
Who is Connector?
62.
!
? ? , ? ‘ ’
63.
3.
64.
65.
1. Blog
66.
1. Blog
‘ ’ Basecamp
67.
1. Blog
68.
2. Twitter
‘140 ’, 11’ 1 220
69.
2. Twitter Follow
‘RT’
70.
2. Twitter
Follow RT Event 6,100
71.
3. Facebook
World Best Social Network Service
72.
3. Facebook
SNS Known People Network ‘Like Button’ Social Plugin Effect Most Powerful Channel
73.
4.Youtube
2ND Largest Search Engine
74.
4.Youtube
2 ‘ ’‘ ’ Youtube
75.
76.
77.
78.
5. Flickr Yahoo!
50 CCL
79.
6. Community
, Ambassador
80.
6. Community
‘Support’ Royal Customer Ambassador !
81.
6. Community
Casestudy : LEGO
82.
Imperial Star Destroyer
3,104 Blocks, $ 299 But, Most Popular Product
83.
LUGNET
84.
LEGO
: LEGO Ambassadors $ 200thousand Per Year
85.
25
LEGO Ambassadors 100 Human Networks 2,500 AFOL(Adult Fan of LEGO) 1,000 AFOL buy LEGO every year 500,000 LEGO sales to AFOL
86.
?
87.
4.
88.
5
89.
1.
?
90.
2.
? Andes Beer tell Man’s Freetime for Beer
91.
3.
? Storytelling Human Voice
92.
4.
?
93.
‘
’ ‘ VS
94.
5.
?
95.
ROI
96.
ROI How many?
How Often?
97.
Traditional
Marketing Funnel - - - -
98.
New
Marketing Funnel Social Conversation Social Conversation Social Conversation Awareness , Social Power AD Power
99.
,
, Follower, Fan Follower, Fan etc... etc...
100.
,
101.
1.
Relationship Management Marketing, PR
102.
2. Relationship Management is
not easy ,
103.
Last 5 weeks
104.
How feel this
Class?
105.
Interest?
106.
Loose?
107.
Useful Knowledge... I
hope
108.
Thanks For Listen
Attention
109.
... http://slideshare.net/longway2
110.
Thank You For
Your Attention http://Socialnmedia.com @sun4in longway84@gmail.com
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