소셜미디어마케팅가이드(SocialMedia Marketing Guide)
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소셜미디어마케팅가이드(SocialMedia Marketing Guide)
- 1. Social Media Marketing 2011. 1.
- 24. Why?
- 30. It’s Social Media Marketing
- 31. But, Many CEOs don’t like Social Media
- 32. Why?
- 33. 1:“ ” ? 49% 51% 260 , TWI Survey,
- 34. Company don’t control message
- 35. -
- 36. ,
- 37. 0 22.50 45.00 67.50 90.00 4.0 4.0 Bazaarvoice & KellyFay Group 90% 4.3 10 9
- 38. 6 10 9 5 4
- 39. !
- 40. LG ‘ ’ LG !!!
- 42. 2:“ ”
- 43. 2:“ ”
- 44. 2:“ ”
- 45. 2:“ ”
- 46. 2:“ ”
- 47. 2:“ ”
- 48. 3: ROI Return On Investment
- 49. 30” $ 200 ~ 600 thousand
- 50. ∞ $ Under 200 thousand But, It need relationship
- 52. Continue Social Media & Relationship
- 53. Social Media Marketing is Relationship Power It must Continue...
- 55. Social Media Marketing Process
- 56. 1.
- 58. 2.
- 60. ? Social Media Marketing is all about Relationship
- 62. ! ? ? , ? ‘ ’
- 63. 3.
- 65. 1. Blog
- 66. 1. Blog ‘ ’ Basecamp
- 67. 1. Blog
- 68. 2. Twitter ‘140 ’, 11’ 1 220
- 69. 2. Twitter Follow ‘RT’
- 70. 2. Twitter Follow RT Event 6,100
- 71. 3. Facebook World Best Social Network Service
- 72. 3. Facebook SNS Known People Network ‘Like Button’ Social Plugin Effect Most Powerful Channel
- 73. 4.Youtube 2ND Largest Search Engine
- 74. 4.Youtube 2 ‘ ’‘ ’ Youtube
- 78. 5. Flickr Yahoo! 50 CCL
- 79. 6. Community , Ambassador
- 80. 6. Community ‘Support’ Royal Customer Ambassador !
- 81. 6. Community Casestudy : LEGO
- 82. Imperial Star Destroyer 3,104 Blocks, $ 299 But, Most Popular Product
- 83. LUGNET
- 84. LEGO : LEGO Ambassadors $ 200thousand Per Year
- 85. 25 LEGO Ambassadors 100 Human Networks 2,500 AFOL(Adult Fan of LEGO) 1,000 AFOL buy LEGO every year 500,000 LEGO sales to AFOL
- 86. ?
- 87. 4.
- 88. 5
- 89. 1. ?
- 90. 2. ? Andes Beer tell Man’s Freetime for Beer
- 91. 3. ? Storytelling Human Voice
- 92. 4. ?
- 93. ‘ ’ ‘ VS
- 94. 5. ?
- 95. ROI
- 96. ROI How many? How Often?
- 97. Traditional Marketing Funnel - - - -
- 98. New Marketing Funnel Social Conversation Social Conversation Social Conversation Awareness , Social Power AD Power
- 99. , , Follower, Fan Follower, Fan etc... etc...
- 100. ,
- 101. 1. Relationship Management Marketing, PR
- 102. 2. Relationship Management is not easy ,
- 103. Last 5 weeks
- 104. How feel this Class?
- 105. Interest?
- 106. Loose?
- 107. Useful Knowledge... I hope
- 108. Thanks For Listen Attention
- 110. Thank You For Your Attention http://Socialnmedia.com @sun4in longway84@gmail.com