1. Sports Authority and Motion Traxx 1
Pu`
AN INOVATIVE WAY TO ENGAGE WITH
RUNNERS AND EXERCISERS
Motion Traxx Overview for Sports Authority

2. Sports Authority and Motion Traxx 2
Motion Traxx Is a Free Fitness Music Podcast
That Is ‘Designed’ For Running And Exercise
• Non-stop, fast-tempo workout
music mixes (150-180 BPM)
• For running, cycling, cardio,
interval training, walking
• Race training and on race day
• Hosted with fitness ‘data’
• FREE with sign up
Benefits
1. Motivation
2. Pacing
3. Added Fun
4. Improved
Performance
Podcast Overview

3. Sports Authority and Motion Traxx 3
With Over 5 Million Downloads, Motion Traxx Is
One Of The Most Popular Fitness Podcasts on iTunes
5-star rated
Featured Podcast
5,000,000+
downloads
Accomplishments

4. Sports Authority and Motion Traxx 4
Avid Exercisers
Listeners Are Passionate Runners and Exercisers Who
Are Loyal To Motion Traxx and To Those Who Support It
• 100,000+ runners and exercisers
• 88% exercise 3 or more times per week
• 60% exercise for 45 minutes or longer
• 43% have run in a competitive race (5K, marathon,
etc.)
• Males and Females (45% / 55%)
• Adults 18 – 49
• Average HH Income: $70,000+
Audience Profile
• 87% said Motion Traxx is the only fitness music podcast
that they use
• 91% have “Already Recommended” or “Definitely Would
Recommend” Motion Traxx
• 60% would be ‘More Likely To Purchase’ a product by a
company that sponsored Motion Traxx
Loyal Listeners
Source: Feb. 2010 survey of Motion Traxx subscribers; conducted by
Gerry O’Brion, Independent Marketing Consultant
Listeners Spend Close To
90 Minutes With Motion
Traxx Each Week

5. Sports Authority and Motion Traxx 5
Motion Traxx Delivers More Powerful
Engagement Than Traditional Media Channels
Feature Benefit to Sponsor Motion
Traxx
Print Web Radio
1. Captive
Audience
• Listeners are focused;
distractions are limited
2. Integrated
Message
• Sponsor message can not be
skipped or ignored
3. Reach During
Exercise
• Become a part of their
ongoing fitness routine
4. Emotional
Connection
• Strong positive feelings that
can transfer to the sponsor
5. Trusted
Endorser
• Product endorsed by a
personality audience trusts
Source: Motion Traxx analysis
Motion Traxx vs. Other Fitness Media
“Podcasts allow for a deeper host-listener (and therefore brand) relationship than is possible with
a general audience.” ~eMarketer

6. Sports Authority and Motion Traxx 6
Brands Can Benefit From Our
Deep, Ongoing Relationships With Runners
1. Be Heard
Brand Benefits
3. Be Connected
2. Be Appreciated
• Captive audience
• Integrated into pre-roll / post-roll
• Endorsed by trusted show host
• Receive appreciation for sponsoring listeners’
favorite workout tool
• Engage on their mobile device
• Educate listeners about your brand
• Create an emotional connection (music is fun!)
• Become a part of their workout routine
• Reach when it matter most – during exercise!
Relationship

7. Sports Authority and Motion Traxx 7
As Trusted Show Host, Deekron Can Educate and
Lend Personal Endorsement
Integrated message; can’t
be skipped or ignored
**Please visit now: motiontraxx.com/newbalance
Hit ‘Play’ button to hear sample audio integration that was done for New Balance
“Before I go, I would like to thank you for subscribing to Motion
Traxx and making it your workout companion. I would also like
to thank our friends at New Balance for sponsoring Motion
Traxx and helping to keep this podcast free for all of us.
Please check out their full line up of high performance running
shoes at newbalance.com...”
Sign-Off / Post-Roll
“Now that Motion Traxx has you guys and girl running and
exercising more…pay attention to performance you’re getting
from your athletic shoes.
For the last 40 years, Sports Authority has been focused on
making the best fitting, best performing shoes and apparel on
the market… I’ve been using a pair of New Balance Zip 8507’s for
running and kickboxing, and believe me, they’re awesome!…”
Introduction / Pre-Roll
Example: Audio Integration

8. Sports Authority and Motion Traxx 8
We Offer Two Engagement Options

9. Sports Authority and Motion Traxx 9
Custom Branded Downloads Enhance and
Integrate Seamlessly With Existing Marketing Efforts
Example Print Ad
Example Free Download Cards
Example Online Ad
Example Packaging
Example: Gatorade Marketing Integration

10. Sports Authority and Motion Traxx 10
Tap Into Our Innovative Medium and
Engage Powerfully With Runners and Exercisers
Conclusion
•Create an emotional connection
(music adds fun!)
•Educate and develop an ongoing
relationship
•Improve response rates and drive traffic

11. Sports Authority and Motion Traxx 11
THANK YOU
READY TO GET YOUR MARKETING IN ‘MOTION’?
Keith Kobler
Director of Sales
keith@motiontraxx.com
(877) 67TRAXX

12. Sports Authority and Motion Traxx 12
APPENDIX

13. Sports Authority and Motion Traxx 13
Notable Testimonials
Listeners Have a Strong Emotional
Connection With Our Content
We Power Marathoners…
“I wanted to let you know that Episode 21: High Voltage is
your best episode yet! Keep up the fantastic work! I will be
running the Chicago Marathon on Sunday listening to
Episode 21.” ~Steve H.
We Turn People Into Runners…
“I never in my life ran until I discovered Motion Traxx. I am
still amazed that by using your episodes, I have reached
the level that I am at.” ~Matt T.
We Set New PRs (Personal Records)…
“Just wanted to say THANKS for helping me PR in New Orleans! I ran the Rock n Roll
Mardi Gras Half-Marathon today in 1:45:50. Your podcasts are awesome!!” ~Susan S.

14. Sports Authority and Motion Traxx 1414
Motion Traxx Delivers Over 3 Million Integrated,
Multi-Platform Impressions per Month To Your Audience
AUDIO (1,600,000/mo.)
•2 mentions per episode
•2 episodes per mo.
•Episodes up permanently
EMAIL (70,000/mo.)
• 35,000 email addresses
• 2 blasts per month
Presented
by:
MOBILE (800,000/mo.)
• Exposure on iTunes
• iPods/mp3 player
branding
• iPhone app
WEBSITE (55,000/mo.)
• 55,000 Page Views/mo.
• Avg. Time on Site: 5:00
Motion Traxx Listeners
Reserved for ‘Presenting’ Sponsor
Presented
by:
Channels
3 Million
Impressions
per Month
Captive
Audience

15. Sports Authority and Motion Traxx 15
Puma Recently Asked Us To Develop a Custom Campaign
• 3 Puma-branded Motion Traxx episodes that are in line with Puma’s
key themes of “running” and “fast”
• Can be designed / introduced /coached by any Puma athlete
• Released sequentially so users can ‘graduate’ to next level in time:
• Easy 08/01/10
• Medium 09/01/10
• Advanced 10/01/10
1. Audio Insertion In Three ‘Puma-Branded’ Running Episodes
2. Inclusion In The Three Episodes’ Email Blasts
3. Leaderboard Banner On Motion Traxx Home Page
4. Dedicated Landing Page Where People Can Download All 3
Episodes
Example Graphic
Example Email
Example Landing Page
FASTER IS
Example Home Page Banner
Example: Campaign for Puma

16. Sports Authority and Motion Traxx 16
Branded Downloads Can Be Custom Training Programs
1. Reach endurance athletes
while they train
2. Become an integrated part
of their race training
routine
3. Provide a compelling
incentive to engage with
your brand
4. Enhance your existing
marketing efforts
Distributed by:
Example
Program