What are the big things that shape communications? What do we need to keep in mind to develop great communications plans? What is the overall environment we are facing today? Some insights and original thinking on the digital space and consumers' habits.

2. COMMUNICATIONS
WORLD IS
A-CHANGING.

3. HUMMINGBIRD: THE
BIGGEST GOOGLE UPDATE
OF ALL TIMES

4. USERS SEARCH
FOR TOPICS,
NOT FOR
BRANDS

5. THIS MEANS:
CONTENT FOR SEARCH.
SEARCH BOTTOM UP.

6. AND:
OPTIMIZE FOR
PAUSING POWER

7. FACEBOOK
IS NO SOCIAL
MEDIA ANYMORE
– FACEBOOK
IS DISPLAY
ADVERTISING

9. A NEW
SEGMENTATION
BY AGE

10. YOUTH ADJOURNS
TO DIGITAL SHELTERS

11. ANDROID IS NOW
IN THE POLE POSITION
WHILE APPLE HAS BECOME
THE LUXUS BRAND

12. BRAND NEW NUMBERS FROM IDG
84.4% - Android
11.7% - iOS
2.9% - Windows
1.0% - other

13. MOBILE IS
THE NEW SEO

14. ALWAYS ON:
YOUR CUSTOMERS ARE
ONLINE ALL DAY LONG

15. 7 TO 12
IS THE NEW
9 TO 5

16. EPHEMERAL MEDIA IS
ALREADY THE “THIRD WEB”

20. TECHNOLOGY
INSPIRES AND
CHANGES HABITS

21. BUT WEARABLES WILL
FLOP BIG TIMES

22. thx
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