Creating and Managing Your Online Self is a two-part presentation for an Oberlin Conservatory of Music course, Professional Development for the Freelance Artist.
The first class was dedicated to putting yourself online, specifically utilizing a online social calling card site called about.me.
Part two of this presentation can be found here: http://slidesha.re/S0FESy
13. Email Address
Use for sign up
Allows for private messaging
Goes to my
email inbox
without
displaying
it publicly.
14. Photo
Gives your page personality
Recommended: your face, lots of unbusy
space
Background
allows for
Face! the focus to
be my bio
and my face.
15. A short bio
Say something about yourself: less is more.
Links encouraged!
Links are
Short thoughts:
personal
* Basic skills
citations
* What I do
within
* Personal/
your bio.
personality
16. Tags
Allow for networking.
Quick “what are you all about?” bites
This is me in ten
words/phrases
Find others
or fewer.
who list
Accurate!
these tags as
interests.
17. Outside links
Social links: use about.me as an aggregate.
Cite yourself!
Social media
links allow Additional
others to view sites you can
your presences find me/my
within about.me. work.
You probably think I’m here to talk about social media. \n
I am, but I’m more here to talk about personal branding. You see, people are a judgmental bunch and not having information about yourself available is more harmful than having incorrect information out there. I don’t want these either of these things, nor do you. \n
What we’re here to do is to get you started controlling your own message.\n\nThe most important thing I wish to impart from you during these two classes is that it is vitally important to showcase yourself and your work through your preferred means. Have you ever Googled your name?\n
\n
I’m lucky that I’m the only Ma’ayan Plaut out there, but what’s significant in this search is that of all the things you see on the first page, I control all but two of them (the second is farther down, beyond this screen shot). The more traffic your owned content gets, the higher the results the next time someone else visits your site, so why not direct people to your own place first?\n
I know I am here under the auspices of talking about specific online platforms, which I will be talking about in just a moment, but what I am here to share is that what you do, what you make, what you’re proud of, what you’re thinking about -- that’s all you and others want to know that. Keep track of it. Share it. React to it. Be your own detective. Those actions keep you on top of your own personal brand, which is why we’re here to learn together.\n
We’re going begin by thinking first about online presentation. The first step in the process is to get yourself an online foothold first, so we are going to start by creating an online calling card. Think of it kind of like a business card but with more personality.\n
This is a mini-website about yourself, again, with a bit of networking and connection thrown in, but luckily for you, it’s a piece of cake.\n
We’re going to spend the rest of today working on the creation of our online business card through a site called about.me. This is our first exercise in online presentation, since identifying your interests and work will be vital to the development of your online presence.\n
It really is awesome. Claiming a username will give you the URL about.me/yourusername. Classy and easy to remember. About.me also has some nice little perks, like the ability to direct private messages to your email inbox and some internal number-crunching to help you find out how people are finding you (this is the link I put every single site that asks me for a website, and now I know where people are leaving my other online presences to find out more about me). And as you can see, it is the highest hit when it you Google my name. The more you use it (and people click on it) the higher this site returns in your search results -- and this is great, because you have control over everything that’s displayed on this site.\n
The very basic things you need to make an about.me page:\n\n- An email address (to sign up and for internal messaging system)\n- Photo (this will be your background, so I encourage something with your face)\n- Short bio (paragraphs or bullets)\n- Tags -- things you’re passionate about or would like to be known for.\n- Any relevant outside links you’d like to share -- including any social media sites you might be using and want to showcase.\n