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collaboartion as it really is
                                                                           working together alone




                                                                                          Marc Buyens
                                                                                   marc.buyens@xpragma.com
                                                                                           www.xpragma.com


Notes accompany this presentation. Please select Notes Page view.
These materials can be reproduced only with Gartner’s official approval.
Such approvals may be requested via e-mail — quote.requests@gartner.com.
The #e20 / #socbiz collaboration promise

•   “Improve teamwork through the power of enterprise social
    networking. You can also safely include trusted partners, customers
    and vendors. With Socialcast share information, assign tasks, and
    collaborate on documents, keeping all members of the team in synch.”
    [Socialcast]


•   “Business depends on teamwork. But traditional tools hamper as
    much as help, resulting in wasted time, duplicated efforts and missed
    opportunities. Hours get swallowed up by email and unproductive
    meetings. Great ideas are lost in inboxes and siloed enterprise
    software. Essential information is drowned out by noise. It doesn’t
    have to be that way.” [Jive]
Collaboration is working together to achieve
a goal. It is a recursive process where two or
more people or organizations work together
to realize shared goals, (this is more than the
intersection of common goals seen in co-
operative ventures, but a deep, collective,
determination to reach an identical objective)
Source: Wikipedia
The collaboration “system”




       Company A


                       Objective /
                       Deliverable

                                     Company A
                                       GOALS
The collaboration “system”


      Company A                     Company B


                         Joint
                         effort



                      Objective /
                      Deliverable

       Company B                    Company A
         GOALS                        GOALS
Collaboration and “trust”


    inability /
                                               dependency
   uncertainty
                     -                 -
                            decision
                             to act
                     -
     loss of
                                                diversity
     control
                    +                  -
                             joint
                             effort


                         objective /       +
                         deliverable
Web 2.0: it is about the individual, not about collaboration



                               Individual B
     Individual A                                         Individual C


                                 participation

               participation                     participation




     Individual A                                         Individual C
        GOALS                  Individual B                 GOALS
                                 GOALS
Participative ollaboration


       Company A                                      Company B



                 participation             participation




                             Objective /
                             Deliverable

       Company B                                      Company A
         GOALS                                          GOALS
Assumptions

•   Collaboration in a “regular” business context
•   The task at hand requires the involvement of several individuals; no
    single person is able to deliver the final outcome on his own
•   The final outcome is largely undefined; there might have been similar
    tasks before and there certainly is a "high concept" definition, but it
    remains a unique deliverable, not done before
•   The path to the solution is largely unknown. There might be past
    experience, best practices, methodologies, etc. that provide guidance;
    however, the real path will unfold as the group proceeds
•   Due to the above, there is the need for intense interaction between
    participants, exchanging information, making decisions and agreeing
    on next steps
This thing called “employee”


         Company A



                     Employee B       Employee C




                      Objective /
                      Deliverable
       Employee B                     Company A
         GOALS                          GOALS
                         Employee C
                           GOALS
Is #e20 / #socbiz a game changer?


           Employee A                                         Employee B


Perception                                                                 Perception
of risks,                 Collaboration              Collaboration            of risks,
rewards and                 intent A                   intent B           rewards and
inconveniences                                                         inconveniences




         Enterprise 2.0
         tools and                    Joint effort
         approaches




                                     Objective /
                                     Deliverable
Collaboration ability

       Employee A                                     Employee B


                Collaboration               Collaboration
                  intent A                    intent B


                      Collaboration   Collaboration
                        ability A       ability B




                            Joint effort


                            Objective /
                            Deliverable
Collaboration is the participation of
independent actors in mutual interactions to
deliver a specific result, either chosen or not.
The so-called collaboration is the outcome of
the interactions that occur, initiated by the
different participants for their own good
reasons, but collaboration is not the purpose.
.
annex
Creative Commons


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Collaboration as it really is, Working together, alone

  • 1. collaboartion as it really is working together alone Marc Buyens marc.buyens@xpragma.com www.xpragma.com Notes accompany this presentation. Please select Notes Page view. These materials can be reproduced only with Gartner’s official approval. Such approvals may be requested via e-mail — quote.requests@gartner.com.
  • 2. The #e20 / #socbiz collaboration promise • “Improve teamwork through the power of enterprise social networking. You can also safely include trusted partners, customers and vendors. With Socialcast share information, assign tasks, and collaborate on documents, keeping all members of the team in synch.” [Socialcast] • “Business depends on teamwork. But traditional tools hamper as much as help, resulting in wasted time, duplicated efforts and missed opportunities. Hours get swallowed up by email and unproductive meetings. Great ideas are lost in inboxes and siloed enterprise software. Essential information is drowned out by noise. It doesn’t have to be that way.” [Jive]
  • 3. Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals, (this is more than the intersection of common goals seen in co- operative ventures, but a deep, collective, determination to reach an identical objective) Source: Wikipedia
  • 4. The collaboration “system” Company A Objective / Deliverable Company A GOALS
  • 5. The collaboration “system” Company A Company B Joint effort Objective / Deliverable Company B Company A GOALS GOALS
  • 6. Collaboration and “trust” inability / dependency uncertainty - - decision to act - loss of diversity control + - joint effort objective / + deliverable
  • 7. Web 2.0: it is about the individual, not about collaboration Individual B Individual A Individual C participation participation participation Individual A Individual C GOALS Individual B GOALS GOALS
  • 8. Participative ollaboration Company A Company B participation participation Objective / Deliverable Company B Company A GOALS GOALS
  • 9. Assumptions • Collaboration in a “regular” business context • The task at hand requires the involvement of several individuals; no single person is able to deliver the final outcome on his own • The final outcome is largely undefined; there might have been similar tasks before and there certainly is a "high concept" definition, but it remains a unique deliverable, not done before • The path to the solution is largely unknown. There might be past experience, best practices, methodologies, etc. that provide guidance; however, the real path will unfold as the group proceeds • Due to the above, there is the need for intense interaction between participants, exchanging information, making decisions and agreeing on next steps
  • 10. This thing called “employee” Company A Employee B Employee C Objective / Deliverable Employee B Company A GOALS GOALS Employee C GOALS
  • 11. Is #e20 / #socbiz a game changer? Employee A Employee B Perception Perception of risks, Collaboration Collaboration of risks, rewards and intent A intent B rewards and inconveniences inconveniences Enterprise 2.0 tools and Joint effort approaches Objective / Deliverable
  • 12. Collaboration ability Employee A Employee B Collaboration Collaboration intent A intent B Collaboration Collaboration ability A ability B Joint effort Objective / Deliverable
  • 13. Collaboration is the participation of independent actors in mutual interactions to deliver a specific result, either chosen or not. The so-called collaboration is the outcome of the interactions that occur, initiated by the different participants for their own good reasons, but collaboration is not the purpose. .
  • 14. annex
  • 15. Creative Commons kevindooley kevindooley http:// www.flickr.com/photos/pagedooley/ http://www.flickr.com/photos/flguardian2/flguardian2 http://www.flickr.com/photos/flguardian2/