1. Threadless
Threadless Leverages Social Media for
Email List Growth, and Email for Social
Media presence
Presented by Liz Ryan & Bob Nanna
@threadless
@lizsingleton
@heybobnanna

2. Who is Threadless?
 A design company
 An online community
 A tee shirt retailer
 An innovator

3. The Threadless Community
 950k Engaged Email
Subscribers
 1.6 Million Twitter Followers
 300k Facebook ‘Likes’
 1.6 million Threadless Site
Members
 357k Designs Submitted

4. Threadless Community
Twitter
Followers
Facebook
Fans

5. History of Threadless
Email: Then

6. History of Threadless
Email: Now

7. Anatomy of a Threadless
Email
• Social Network buttons
linking to Threadless
pages
• Brief Content with clear
call to action
• Does not include SWYN
links

8. Social & Email work
together to promote content

9. March Mania: Email

10. March Mania: Facebook

11. March Mania: Facebook

12. March Mania –Twitter

13. Leaderboard: Email

14. Leaderboard: Facebook

15. Leaderboard: Twitter

16. Furious Fowl: Email

17. Furious Fowl: Facebook

18. Furious Fowl: Twitter

19. Email Driving Social

20. Threadwarped

21. Threadstyle

22. The Price is Liked

23. Comics-On Everything!

24. Social pushing email
• Twitter DM
• Wildfire apps to sign up for newsletter
• In real life social integration: collecting email at
Warped Tour, Comic-Con etc.

25. Next Steps
• Localized international Twitter and Facebook
accounts along with expansion of email newsletter
localized languages
• Further integration of fostering community through
email and social programs & apps.

26. Results
• Twitter Auto-reply DM results in 86.7% newsletter
subscriber
• Average weekly Twitter growth: 2,232
• Average weekly Facebook growth: 3,423
• Average # entrants in Facebook sweepstakes: 2,780
• About 30% of email addresses per Wildfire
campaign are new subscribers.
• Average email newsletter list growth 6,676 per
week.

27. Consider your program
• What works for your brand?
• Does your voice allow for tongue and cheek or
more serious?
• Continually test for what works for you.
• Seasonality, does sales or seasonal changes
change the rules?
• What are your goals and how does your content
allow you to reach those goals?

28. Discussion Questions
• What do you see missing from our program?
• What do you like about what you see?
• What are skeptical about?
• What do you think has worked the best?
• What do you think has been the least successful?
• What takeaways can you implement in your own
programs?