True digital engagement starts from knowing your audience as individuals, and mobile and social is transforming how we engage individuals. It's about putting customers and employees at the heart of your business. The pacesetters who are already doing this understand how to: use collaboration tools and technologies to fuel innovation, unlock valuable insights from data to better understand customers, and put people at the center to create a culture of trust.

1. Digital Engagement is Reshaping
Business
November 2014
Maria Huntalas
Senior Marketing Manager
IBM Global Social Business
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2. 20,000 engagements later
here’s what we know and believe
about Social Business

3. Meaningful customer and employee
relationships is about putting people at
the center.
It’s about knowing your audience in context
to create an effective and more powerful
engagement approach – one, that ultimately
will impact your bottom line.

4. Digital engagement really starts from
knowing your audience as individuals
in context. What do they want to do,
what devices do they use?
90% of CEOs plan to collaborate
much more extensively with
customers over the next three to
five years.
90%
Source: IBM Global C-Suite Survey, 2013

5. What keeps the C-suite up at night?
• Fostering innovation to drive the bottom line
• Understanding the power of big data
• Creating a culture of trust
Nearly 1 trillion connected objects and
devices are generating 2.5 billion
gigabytes of new data.
89% of maturing social businesses use
social business to spur innovation.
70% of employees are engaged
in social activity.
1 Trillion
89%
70% Sources: 2013 IBM Annual Report; MIT Sloan Management Review, Aug 2014; Pew Research Center, May 2013

6. IBM helped CEMEX create it’s first
global brand of concrete, not in a lab, but
by building a collaborative social
business global network that fosters
employee engagement and ignites
innovation.
Watch video
1/3
CEMEX created the first global
brand of concrete in 1/3 of the
anticipated time.

7. IBM helped Rheinmetall implement a
social business community to improve
internal collaboration, adding a highly
secure external community to better
customer and supplier engagement.
Digital Engagement really
starts from knowing your
audience as individuals, in
context what do they do,
what devices do they use?
+
Improved customer loyalty
and increased revenue.

8. What can we learn from these
pacesetters?
Collaboration is the catalyst for innovation
Unlocking insights from data transforms engagement
Putting people at the center creates trust

9. Evolve your business
by putting people at
the center.
Amplify the value of
human connections.
Learn more…
Social Business

10. Evolve your business
by putting people at
the center.
Amplify the value of
human connections.
Learn more…
Social Business