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Digital Engagement is Reshaping 
Business 
November 2014 
Maria Huntalas 
Senior Marketing Manager 
IBM Global Social Business 
Connect with me:
20,000 engagements later 
here’s what we know and believe 
about Social Business
Meaningful customer and employee 
relationships is about putting people at 
the center. 
It’s about knowing your audience in context 
to create an effective and more powerful 
engagement approach – one, that ultimately 
will impact your bottom line.
Digital engagement really starts from 
knowing your audience as individuals 
in context. What do they want to do, 
what devices do they use? 
90% of CEOs plan to collaborate 
much more extensively with 
customers over the next three to 
five years. 
90% 
Source: IBM Global C-Suite Survey, 2013
What keeps the C-suite up at night? 
• Fostering innovation to drive the bottom line 
• Understanding the power of big data 
• Creating a culture of trust 
Nearly 1 trillion connected objects and 
devices are generating 2.5 billion 
gigabytes of new data. 
89% of maturing social businesses use 
social business to spur innovation. 
70% of employees are engaged 
in social activity. 
1 Trillion 
89% 
70% Sources: 2013 IBM Annual Report; MIT Sloan Management Review, Aug 2014; Pew Research Center, May 2013
IBM helped CEMEX create it’s first 
global brand of concrete, not in a lab, but 
by building a collaborative social 
business global network that fosters 
employee engagement and ignites 
innovation. 
Watch video 
1/3 
CEMEX created the first global 
brand of concrete in 1/3 of the 
anticipated time.
IBM helped Rheinmetall implement a 
social business community to improve 
internal collaboration, adding a highly 
secure external community to better 
customer and supplier engagement. 
Digital Engagement really 
starts from knowing your 
audience as individuals, in 
context what do they do, 
what devices do they use? 
+ 
Improved customer loyalty 
and increased revenue.
What can we learn from these 
pacesetters? 
Collaboration is the catalyst for innovation 
Unlocking insights from data transforms engagement 
Putting people at the center creates trust
Evolve your business 
by putting people at 
the center. 
Amplify the value of 
human connections. 
Learn more… 
Social Business
Evolve your business 
by putting people at 
the center. 
Amplify the value of 
human connections. 
Learn more… 
Social Business

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Digital engagement is reshaping business

  • 1. Digital Engagement is Reshaping Business November 2014 Maria Huntalas Senior Marketing Manager IBM Global Social Business Connect with me:
  • 2. 20,000 engagements later here’s what we know and believe about Social Business
  • 3. Meaningful customer and employee relationships is about putting people at the center. It’s about knowing your audience in context to create an effective and more powerful engagement approach – one, that ultimately will impact your bottom line.
  • 4. Digital engagement really starts from knowing your audience as individuals in context. What do they want to do, what devices do they use? 90% of CEOs plan to collaborate much more extensively with customers over the next three to five years. 90% Source: IBM Global C-Suite Survey, 2013
  • 5. What keeps the C-suite up at night? • Fostering innovation to drive the bottom line • Understanding the power of big data • Creating a culture of trust Nearly 1 trillion connected objects and devices are generating 2.5 billion gigabytes of new data. 89% of maturing social businesses use social business to spur innovation. 70% of employees are engaged in social activity. 1 Trillion 89% 70% Sources: 2013 IBM Annual Report; MIT Sloan Management Review, Aug 2014; Pew Research Center, May 2013
  • 6. IBM helped CEMEX create it’s first global brand of concrete, not in a lab, but by building a collaborative social business global network that fosters employee engagement and ignites innovation. Watch video 1/3 CEMEX created the first global brand of concrete in 1/3 of the anticipated time.
  • 7. IBM helped Rheinmetall implement a social business community to improve internal collaboration, adding a highly secure external community to better customer and supplier engagement. Digital Engagement really starts from knowing your audience as individuals, in context what do they do, what devices do they use? + Improved customer loyalty and increased revenue.
  • 8. What can we learn from these pacesetters? Collaboration is the catalyst for innovation Unlocking insights from data transforms engagement Putting people at the center creates trust
  • 9. Evolve your business by putting people at the center. Amplify the value of human connections. Learn more… Social Business
  • 10. Evolve your business by putting people at the center. Amplify the value of human connections. Learn more… Social Business