SlideShare una empresa de Scribd logo
1 de 11
Mariana Martinez
Case Study
Target/Goals
Attract and secure
people, using people.
Assure current and prospective clients that there are hard
working and passionate people behind the software.
Content
Implement
images of human
interaction on web
Provide proof of
customer care
Share success stories
Every Digimind
customer gets a
customer care
representative
#1
in customer
satisfaction
Attract Secure
Present opportunities
for client to
company connection
Assist with problems
and concerns
Mold to client needs
While Brandwatch does
not have many pictures of
people on their home page,
they do go into detail
about success stories.
Current Competitive Advantage
Current Competitive Disadvantage
Sysomos is right on target
with promoting the image
of human interaction.The
notion that you are not only
getting a software but the
help of a team is evident.
Current Competitive Disadvantage
Digimind has an iconic image
which sets it apart from its
competitors. However, it would
benefit from adding pictures of
people.
The proof of customer
satisfactions is available but
should be more easily accessible.
Evidence
“The smiling, genuine face
immediately grabbed the
attention of new visitors
while simultaneously making
them happy.”
Seeing people on a webpage
increases visibility and sales.
https://blog.kissmetrics.com/psychological-principles-converting-website/
Publication
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
On Saturday,
June 6 we will be
holding a Q&A
Video Chat!
Digimind rated
#1 in customer
satisfaction! Learn
about our success
stories. (link)
Stressed out about
Social Media? Let
Digimind give you
solutions! (link)
Thanks to everyone
who participated in
the Q&A Video Chat!
If you have more
questions contact us.
This is Kelly working
with one of our
Digimind Reps. Kelly
is the marketing chair
for Nestle.
Check out our new
video tutorial that
shows key
advantages of using
our software
Be part of the buzz.
Participate in our
Q& Video Chat to
maximize your
listening experience
Our customer
representatives
working together
to give you
solutions.
Make Decisions
with Confidence
As head of your company's social
media or marketing, knowing what
step to take next can be challenging
and confusing. Digimind is here to
help!
There are many aspects that contribute to a company social
media's success. As head of your company's social media or
marketing, knowing what step to take next can be challenging
and confusing. Which is why it is Digimind's goal to present you
with most insight possible into your social media results. Our
award winning software is designed to give you solutions and
empower your marketing plan.
SaveTime
Not only does it present you with hundreds of social analytics
result but it presents it to you with stunning infographics
making it simple and easy to understand which in turn will save
you time. With the availability of 15 filters you can pinpoint the
performance of each specific aspect of your social media
performance. And through theTop Reputation Module, you can
find out what your customers are asking about your products.
.
Make Decisions with Confidence
Endless Possibilities
The possibilities are endless when it comes to using
Diginimnd's software.You can also chose to go more in
depth in an are that you are unsure about by using our
resource library which include topics from "How to
conduct a competitor analysis" to "How to Calculate
your Social Media ROI in 2014" Because at Digimind we
not only want you to acquire the data you need, but
understand every aspect of it.
Customizable
filters let you
pinpoint what
you want to
listen.
Measure ROI
seamlessly
with stunning
graphics.
Utilize our
Resource Library
to get the most of
your listening
experience.
Thank you for your time.

Más contenido relacionado

Destacado

Présentation de projet de fin d’étude diplôme d'ingénieur informatique esprit
Présentation de projet de fin d’étude diplôme d'ingénieur informatique esprit Présentation de projet de fin d’étude diplôme d'ingénieur informatique esprit
Présentation de projet de fin d’étude diplôme d'ingénieur informatique esprit Houssem Eddine Yahyaoui
 
Rapport McKInsey 2014 - impact du digital
Rapport McKInsey 2014 - impact du digitalRapport McKInsey 2014 - impact du digital
Rapport McKInsey 2014 - impact du digitalYann Gourvennec
 
Follow Me, un portrait en miroir des blogueuses et de leurs communautés [Extr...
Follow Me, un portrait en miroir des blogueuses et de leurs communautés [Extr...Follow Me, un portrait en miroir des blogueuses et de leurs communautés [Extr...
Follow Me, un portrait en miroir des blogueuses et de leurs communautés [Extr...Prisma Media Solutions
 
Mastering your Brand Story in the Digital Age with Andrea T Edwards
Mastering your Brand Story in the Digital Age with Andrea T EdwardsMastering your Brand Story in the Digital Age with Andrea T Edwards
Mastering your Brand Story in the Digital Age with Andrea T EdwardsDigimind
 
Livre blanc - Entreprise du futur : les enjeux de la transformation numérique
Livre blanc - Entreprise du futur : les enjeux de la transformation numériqueLivre blanc - Entreprise du futur : les enjeux de la transformation numérique
Livre blanc - Entreprise du futur : les enjeux de la transformation numériqueI MT
 
eTail France 2015
 eTail France 2015 eTail France 2015
eTail France 2015YVON MOYSAN
 
Formation chatbot: Les enjeux pour les marques !
Formation chatbot: Les enjeux pour les marques !Formation chatbot: Les enjeux pour les marques !
Formation chatbot: Les enjeux pour les marques !Thomas Sabatier
 
Valtech - Agile Innovation Games
Valtech - Agile Innovation GamesValtech - Agile Innovation Games
Valtech - Agile Innovation GamesValtech
 
Digital revolution: Six trends for the media industry
Digital revolution: Six trends for the media industryDigital revolution: Six trends for the media industry
Digital revolution: Six trends for the media industry McKinsey on Marketing & Sales
 
041114 présentation digital transformation - e. duguay- sciences po
041114   présentation digital transformation - e. duguay- sciences po041114   présentation digital transformation - e. duguay- sciences po
041114 présentation digital transformation - e. duguay- sciences poEmmanuel Duguay
 
Quelle offre de service pour le commerce Digital ?
Quelle offre de service pour le commerce Digital ?Quelle offre de service pour le commerce Digital ?
Quelle offre de service pour le commerce Digital ?ESCP Europe
 

Destacado (15)

Présentation de projet de fin d’étude diplôme d'ingénieur informatique esprit
Présentation de projet de fin d’étude diplôme d'ingénieur informatique esprit Présentation de projet de fin d’étude diplôme d'ingénieur informatique esprit
Présentation de projet de fin d’étude diplôme d'ingénieur informatique esprit
 
Rapport McKInsey 2014 - impact du digital
Rapport McKInsey 2014 - impact du digitalRapport McKInsey 2014 - impact du digital
Rapport McKInsey 2014 - impact du digital
 
Follow Me, un portrait en miroir des blogueuses et de leurs communautés [Extr...
Follow Me, un portrait en miroir des blogueuses et de leurs communautés [Extr...Follow Me, un portrait en miroir des blogueuses et de leurs communautés [Extr...
Follow Me, un portrait en miroir des blogueuses et de leurs communautés [Extr...
 
Mastering your Brand Story in the Digital Age with Andrea T Edwards
Mastering your Brand Story in the Digital Age with Andrea T EdwardsMastering your Brand Story in the Digital Age with Andrea T Edwards
Mastering your Brand Story in the Digital Age with Andrea T Edwards
 
Livre blanc - Entreprise du futur : les enjeux de la transformation numérique
Livre blanc - Entreprise du futur : les enjeux de la transformation numériqueLivre blanc - Entreprise du futur : les enjeux de la transformation numérique
Livre blanc - Entreprise du futur : les enjeux de la transformation numérique
 
eTail France 2015
 eTail France 2015 eTail France 2015
eTail France 2015
 
Formation chatbot: Les enjeux pour les marques !
Formation chatbot: Les enjeux pour les marques !Formation chatbot: Les enjeux pour les marques !
Formation chatbot: Les enjeux pour les marques !
 
IBM Design: Design at Scale
IBM Design: Design at ScaleIBM Design: Design at Scale
IBM Design: Design at Scale
 
Valtech - Agile Innovation Games
Valtech - Agile Innovation GamesValtech - Agile Innovation Games
Valtech - Agile Innovation Games
 
Digital revolution: Six trends for the media industry
Digital revolution: Six trends for the media industryDigital revolution: Six trends for the media industry
Digital revolution: Six trends for the media industry
 
041114 présentation digital transformation - e. duguay- sciences po
041114   présentation digital transformation - e. duguay- sciences po041114   présentation digital transformation - e. duguay- sciences po
041114 présentation digital transformation - e. duguay- sciences po
 
Chatbot interfaces
Chatbot interfacesChatbot interfaces
Chatbot interfaces
 
McKinsey presentation
McKinsey presentationMcKinsey presentation
McKinsey presentation
 
Quelle offre de service pour le commerce Digital ?
Quelle offre de service pour le commerce Digital ?Quelle offre de service pour le commerce Digital ?
Quelle offre de service pour le commerce Digital ?
 
Customer Journey Analytics and Big Data
Customer Journey Analytics and Big DataCustomer Journey Analytics and Big Data
Customer Journey Analytics and Big Data
 

Más de Mariana Martinez (17)

Mariana Martinez Portfolio
Mariana Martinez PortfolioMariana Martinez Portfolio
Mariana Martinez Portfolio
 
Final Project
Final Project Final Project
Final Project
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
Mariana presentation
Mariana presentationMariana presentation
Mariana presentation
 
Mariana martinezfinal
Mariana martinezfinalMariana martinezfinal
Mariana martinezfinal
 
Partb1 2
Partb1 2Partb1 2
Partb1 2
 
Mariana martinezfinal
Mariana martinezfinalMariana martinezfinal
Mariana martinezfinal
 
Mariana martinezfinal
Mariana martinezfinalMariana martinezfinal
Mariana martinezfinal
 
Mariana martinez
Mariana martinezMariana martinez
Mariana martinez
 
Mariana martinez
Mariana martinezMariana martinez
Mariana martinez
 
Mariana martinez
Mariana martinezMariana martinez
Mariana martinez
 
Mariana martinez
Mariana martinezMariana martinez
Mariana martinez
 
Mariana martinez
Mariana martinezMariana martinez
Mariana martinez
 
Class Project
Class ProjectClass Project
Class Project
 
Class Project
Class ProjectClass Project
Class Project
 
Business and Space
Business and SpaceBusiness and Space
Business and Space
 
Mariana martinez
Mariana martinezMariana martinez
Mariana martinez
 

Mariana Martinez Digimind Case study

  • 2. Target/Goals Attract and secure people, using people. Assure current and prospective clients that there are hard working and passionate people behind the software.
  • 3. Content Implement images of human interaction on web Provide proof of customer care Share success stories Every Digimind customer gets a customer care representative #1 in customer satisfaction Attract Secure Present opportunities for client to company connection Assist with problems and concerns Mold to client needs
  • 4. While Brandwatch does not have many pictures of people on their home page, they do go into detail about success stories. Current Competitive Advantage Current Competitive Disadvantage
  • 5. Sysomos is right on target with promoting the image of human interaction.The notion that you are not only getting a software but the help of a team is evident. Current Competitive Disadvantage
  • 6. Digimind has an iconic image which sets it apart from its competitors. However, it would benefit from adding pictures of people. The proof of customer satisfactions is available but should be more easily accessible.
  • 7. Evidence “The smiling, genuine face immediately grabbed the attention of new visitors while simultaneously making them happy.” Seeing people on a webpage increases visibility and sales. https://blog.kissmetrics.com/psychological-principles-converting-website/
  • 8. Publication Sunday Monday Tuesday Wednesday Thursday Friday Saturday On Saturday, June 6 we will be holding a Q&A Video Chat! Digimind rated #1 in customer satisfaction! Learn about our success stories. (link) Stressed out about Social Media? Let Digimind give you solutions! (link) Thanks to everyone who participated in the Q&A Video Chat! If you have more questions contact us. This is Kelly working with one of our Digimind Reps. Kelly is the marketing chair for Nestle. Check out our new video tutorial that shows key advantages of using our software Be part of the buzz. Participate in our Q& Video Chat to maximize your listening experience Our customer representatives working together to give you solutions.
  • 9. Make Decisions with Confidence As head of your company's social media or marketing, knowing what step to take next can be challenging and confusing. Digimind is here to help!
  • 10. There are many aspects that contribute to a company social media's success. As head of your company's social media or marketing, knowing what step to take next can be challenging and confusing. Which is why it is Digimind's goal to present you with most insight possible into your social media results. Our award winning software is designed to give you solutions and empower your marketing plan. SaveTime Not only does it present you with hundreds of social analytics result but it presents it to you with stunning infographics making it simple and easy to understand which in turn will save you time. With the availability of 15 filters you can pinpoint the performance of each specific aspect of your social media performance. And through theTop Reputation Module, you can find out what your customers are asking about your products. . Make Decisions with Confidence Endless Possibilities The possibilities are endless when it comes to using Diginimnd's software.You can also chose to go more in depth in an are that you are unsure about by using our resource library which include topics from "How to conduct a competitor analysis" to "How to Calculate your Social Media ROI in 2014" Because at Digimind we not only want you to acquire the data you need, but understand every aspect of it. Customizable filters let you pinpoint what you want to listen. Measure ROI seamlessly with stunning graphics. Utilize our Resource Library to get the most of your listening experience.
  • 11. Thank you for your time.