1. From the director of
“ MEAN GIRLS“
Institution logos
 Music soundtrack (fades in)
 Shot fades out
 Composition:centre
 Time: few seconds each
The use of the institution logos
ensure the spectator about the
quality of the film, while these
institutions focus mainly in the
romantic comedy genre.
Inter title
 Music: soundtrack (fade in)
 Editing: fades in and out
 Composition: centre
The use of a famous romantic
comedy film reassures the
spectator once again about the
quality of the film.
 Sound: Dialogue and film played in the
TV.
 Camera: Medium long shot.
 Setting: house living room sitting on a
sofa.
The couple is spending the
evening in watching a horror
film. The spectator gets to see their
relationship from the proxemics
and their body language as well
as their dialogue.
 Establishing shot
 Editing: fades in from black screen
 Sound: soundtrack and school bell rings
at the end of the scene
 Zoom in to the school after the bell
This introduces the audience to
one of the settings of the trailer. It
also connotes the young age of the
protagonists.
First friend group
 Medium shot
 Sound: soundtrack fading out
& dialogue
The audience member is being
introduced now to the guys’
friendship group they are able to
identify some characteristics of
the protagonist and his way
around people.

2. When two teenagers
fall in love…
and everything seems to be
perfect
but perfect does
not last forever…
Inter title
 Soundtrack fades back in
 Composition: centre
 Sound: heartbeat
This is the beginning of a short
equilibrium created by the inter
titles of the teaser trailer. A cream
background and fuchsia writing
is been used in order to reinforce
the romantic genre.
 Medium shot: zooms into her face
 Heart beat gets louder while this is
happening
The next scene introduces the
spectator to the second friend
group of the female protagonist.
Again they are able to identify
some of her characteristics about
her personality and also with the
zoom in get to realise how her
boyfriend looks at her.
Inter title
 Heart beat suddenly stops
 Sound rack fades back in
 Composition: centre
This inter title still reinforces the
equilibrium but starts to make the
audience think and creates
enigmas of why it seem to be
perfect and it is not perfect.
 Long shot
 Soundtrack
 Dialogue
 Composition: centre
 Setting: park
The couple is having a walk in the
park. Proxemics, facial expressions
and body language are used in
order to connote their
relationship. Dialogue is also
important while it gives some
information about the story.
Inter title
The disruption of the equilibrium
is been reinforced from the inter
title.

3.  Camera: Medium close up
 Sound: Dialogue
Dialogue is used in order to
create meaning for the spectator,
show the story and in the same
time emphasise the reason of the
disruption. The argument between
mother and son is used in order
to build up tension.
 Music: changes to a sad sound
 Diegetic: cry
 Close up of her face, zooms in
The female protagonist is been
seen to cry in the company of her
two best friends, the camera
zooms in to her face in order to
focus to her facial expressions
connoting the pain of her break
up with her boyfriend.
 Sound: diegetic sound of loud party
music.
 Setting: house (party)
 Lighting: dark, a few lights around
The party is going to have a
variety of shots in order to reflect
to the senses that are been created
in an atmosphere like that. A lot
of noise and people dancing are
going to make the party realistic
and in the end the camera is
going to zoom in the two
characters and a possible false
hero.
February 2013
“Heart Beat”
The Heartbeat of your life
 Heart beat comes back in at the end while
the soundtrack fades out.
The title is being shown in the end of
the trailer; this is done in order to
make the audience member weal to
learn it. The release date has been
purposely put in February due to the
fact that is tis an important month
for couples; especially 14th of
February, this way we have the
chance to target the secondary target
audience which is men. The
subheading which fades in in the end
gives a taste of the plot to the
spectator.