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Advertising Techniques
- 11. Strategy 1: Make a metaphor
- 13. Strategy 2: Promise a benefit
- 15. Strategy 3: Mention a problem
- 17. Strategy 4: Get Really Real
- 19. Strategy 5: Create a Character
- 21. Strategy 6: Inject dramatic conflict
- 23. Strategy 7: Exaggerate
- 25. Strategy 8: Eye Candy
- 27. Strategy 9: Make it human
- 29. Strategy 10: Take a position
- 31. Strategy 11: Make an offer
- 34. Useful websites for further information... http://www.adcracker.com http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm http://www.buzzle.com/articles/advertising-techniques/ http://www.hatii.arts.gla.ac.uk/MultimediaStudentProjects/00-01/9703228/project/html/advertising.htm ...