Summary of MIMA 2009 Summit for Bolin Digital, Plus 2009 Thoughts and Insights

1. Tuesday, November 10, 2009

2. Contents
The power of one
Segment by tribe
Mobile explosion
Search evolution
Your sentiment, please.
I am what I share.
Digital footprints
The world is a feed.
Tuesday, November 10, 2009

3. The power of one
(okay, the power of two...)
Tuesday, November 10, 2009

4. Tuesday, November 10, 2009

5. Brand equity destruction
70,000+ views in 24 hours; millions within a week.
46% would order Domino’s before the prank video.
15% would order Domino’s after prank video.
24% would order Domino’s after CEO apology video.
Tuesday, November 10, 2009

6. Tuesday, November 10, 2009

7. Segment by tribe
Tuesday, November 10, 2009

8. Tuesday, November 10, 2009

9. An old model
Mass marketing requires average ideas and plenty of ads.
Shouting louder costs more.
- Seth Godin
Tuesday, November 10, 2009

10. Tuesday, November 10, 2009

11. Strength in small numbers
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12. Tuesday, November 10, 2009

13. Tuesday, November 10, 2009

14. A new model
Tribes lead and connect like minded people and ideas
through compelling stories. Find and lead your tribe.
Who exactly are you upsetting?
Who are you connecting?
Who are you leading?
- Seth Godin
Tuesday, November 10, 2009

15. Mobile explosion
Tuesday, November 10, 2009

16. General: Device Adoption
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17. Tuesday, November 10, 2009

18. Tuesday, November 10, 2009

19. Data: ChangeWave Research 2009
Tuesday, November 10, 2009

20. Behaviors Tool Sets
Tuesday, November 10, 2009

21. Behaviors Paul Tool Sets
Tuesday, November 10, 2009

22. Our challenge:
Understand how mobile technology fits into peoples’
lives and identify opportunities to help them meet
their needs. Then, build them.
Tuesday, November 10, 2009

23. Search evolution
Tuesday, November 10, 2009

24. Your sentiment, please.
Tuesday, November 10, 2009

25. Tuesday, November 10, 2009

26. Product
Price
Placement
Promotion
Tuesday, November 10, 2009

27. Product
Price
Placement
Promotion
Participation
Tuesday, November 10, 2009

28. I am what I share.
Tuesday, November 10, 2009

29. Tuesday, November 10, 2009

30. Digital footprints
Tuesday, November 10, 2009

31. First Name
Last Name
Zip Code
Phone Number
Email
Tuesday, November 10, 2009

32. First Name
Last Name
Zip Code
Phone Number
Email
Twitter Handle
Tuesday, November 10, 2009

33. First Name
Last Name
Zip Code
Phone Number
Email
Twitter Handle
Tuesday, November 10, 2009

34. The world is a feed.
Tuesday, November 10, 2009

35. Tuesday, November 10, 2009

36. Tuesday, November 10, 2009

37. Trust in advertising
1. Recommendations from friends
2. Other people’s opinions online
3. Company websites
4. Editorial content (news articles)
5. Brand sponsorships
- Jackie Huba
Tuesday, November 10, 2009