The document discusses the growing role and influence of women in the video game industry as players, developers, and parents. It notes that women now make up a significant portion of gamers and control 80% of consumer spending. However, women remain underrepresented in the video game workforce, comprising less than 10% of developers, and face barriers such as intimidation and a lack of female mentors when entering the male-dominated field.

1. Women in Videogames

3. General Facts Games revenue beats Music and DVD’s in 2008 … In 2007 music sales were overtaken and in 2008 games had a share of 38% of all entertainment sales, putting it in first place in the category, beating music and DVD sales. China's online game market reaped sales revenue of RMB 18.38 billion in 2008 , representing an increment of 76.6% from a year earlier, according to a latest industry report. Computer and Video Game Industry Tops $22 Billion in 2008 Analyst: U.S. Game Market To Reach $20 Billion In 2009 by Eric Caoili Gameloft Revenues Up Following 2 Million iPhone Game Downloads

4. Videog ames are for MEN, not for us

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8. Games

10. Games

11. http://www.pocketgamer.biz/FCKEditorFiles//iphone-games-genres.jpg

12. Study Case: Evolution of VG Market 1994 Sold 102 M units In 10 years 1999 Sold 140 M units In 10 years 2006 Sold 21.3 M units Predicted turned down production in 2010 What happened?

13. Evolution of Videogames VIDEO

14. Nintendo Wii 2006 Sold 29.6 M units In its first year

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21. Nintendo's Wii console captures new game market “ Alpha mothers, pre-teen girls, senior citizens ... these are just three demographical groups that video games company Nintendo is targeting…” John Sterlicchi for BBC News Wednesday 10 October 2007 15.56 BST Wii confirmed as market leader “… VG Chartz reports currently that 11.45 million Wiis have been sold, 10.89 million Xbox 360s have been sold and 4.57 million PS3s have been sold. …” James Delahunty 13 September 2007 VIDEO

22. Wii Fit VIDEO

23. Nintendo Dual Screen (NDS)

26. Women Celebrity Endorser Nicole Kidman Carrie Underwood Liv Tyler VIDEO

27. Fact 1: Women as videogame market Women control 80% of every dollar spent. Women will willingly spend $100 on shoes if they feel like it's worth the money If there's a game that women like, they are very loyal to the brand and will give referrals to everybody The shelf life for games that females play is much longer. Nancy Drew titles from six years ago are still in stores. "Profiling the Female Gamer: A Look at How She Buys and Plays." GDC 2003 Source: http://www.gamedev.net/reference/articles/article1889.asp

28. Woman Developers

31. Women in Video Games Tanya Biron Clinical Psychologist Admirable common sense - looking from the outside in. “… an attempt to map out the future relationship between interactive entertainment and government censors…” British Government “… we need to move from a discussion about the media 'causing' harm to one…,[to] what they bring to technology and how we can use our understanding of how they develop to empower them to manage risks and make the digital world safer. ” Tanya Biron Source: http://www.edge-online.com/features/the-top-25-game-industry-heroes-2008?page=0%2C2

32. Women in Video Games Jennifer MacLean VP of business development at 38 Studios Getting to grips with fair credits for developers. “… "The lack of accurate, fair, and consistent credit standards in the industry poses a serious problem for every game developer" …” Jennifer Maclean Source: http://www.edge-online.com/features/the-top-25-game-industry-heroes-2008?page=0%2C2

33. Women in Video Games Susan Panico Sony Computer Entertainment in America Revamping PSN and the heroic introduction of PlayStation Home. … she led the introduction of a vast new video delivery service and she directed the revamp of the PlayStation Store, streamlining navigation and improving performance Source: http://www.edge-online.com/features/the-top-25-game-industry-heroes-2008?page=0%2C3

34. Women in Video Games Louise Copley Executive Producer of Fable II - Lionhead Studios Managing one of the most complex and entertaining adventures ever made. Copley pulled together a dramatic masterpiece, weaving together the work of a creative team and satisfying an extremely demanding public. Source: http://www.edge-online.com/features/the-top-25-game-industry-heroes-2008?page=0%2C3

35. Fact 2: Women as videogame developer It's good to have women on the design side, because it brings more ideas to the table and also can show the team what's not going to appeal to a woman Position for women in game developers art, audio, writing, design, and marketing There are more and more women enter the industry as it grows. Source: http://www.womeningames.com/

38. Fact 3: Women as parents