CMX is the platform to deliver Next Generation Customised Learning Solutions. In the next 5 years the education delivery system will change more than it has in the last 30 years. Majority of people on the planet will have multiple devices. 1) Mobility is a given for the current generation of students. 2) However, this extends far beyond basic connectivity. 3) Learning itself is becoming mobile: Today’s students have grown up with social networking tools and expect the same degree of interactions on campus and in their classes. 4) Video is creating new opportunities to expand access to education while maintaining the person-to-person interactivity and an high quality asynchronous education.

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Connected Constituents
CMX for Higher Ed
Wi-Fi Platform For Location-Based
Services
Masi Matteo
Sales Specialist Mobilty
Follow-me on @masimatteo
mamasi@cisco.com

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Market Overview
Solution Overview
Technology Overview
Customer Case Studies

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Mobility Increase
Driving Wi-Fi
Organizations Looking
to Monetize Wi-Fi
Wi-Fi as a Platform to
Deliver Services
More than 10 billion by 20171
1Cisco 2013 Visual Networking Index (VNI) Report

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In the next
5 YEARS
the education delivery system
will change more than it has
in the last
30YEARS

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Students Learn, Live, and Play on Their Mobile Devices

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The Wi-Fi Alliance Found That:
90% 70% 70%+
would rather go
without their
daily Starbucks
than their Wi-Fi
would rather give
up chocolate
rather than give
up Wi-Fi
of 17-29 year olds agreed
it would impossible to
maintain relationships
without Wi-Fi

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New Solutions Are Needed to Support Growing
Trends
MOBILE
SOCIAL
VISUAL
VIRTUAL
Rich, Secure Collaboration from Any
Device, Any Location
Learning Networks to Locate,
Connect, And Engage
High-quality Video Available
Everywhere; Real-time and Offline
Hosted Applications, Voice, and Video
Interaction With VDI Economics

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Gartner, Inc., The
2012 Gartner Higher
Education CIO
Agenda Survey Cut:
A Look at Industry
Characteristics and
Learning
Opportunities, Jan-
Martin Lowendahl,
June 15, 2012

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Enrich Constituent
Experience
Effective, Site-wide
Communication
Wi-Fi as a Platform to
Deliver Services

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Detecting and Locating Devices to Provide:
Enhanced
Constituent Engagement
Context-Aware Marketing
Opportunities
On-Premises
Constituent Visibility
ENGAGEMENT SERVICES
Increased Revenue Opportunities
ANALYTICS

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CONNECT
CONSTITUENT PRESENCE
DETECT
Seamless, secure
Wi-Fi on-boarding
Mobile device detected Local services
CONSTITUENT EXPERIENCE
LOCATION ANALYTICS
CONSTIITUENT ACCESS
ENGAGE

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• Gain insight into
online, onsite, and
social trends
• Analyze aggregate
locations, URLs, and
demographics
• Integration with
CRM systems
• Location-based or
social onboarding
• Automatically
connect to the
dedicated wireless
SSID network
• Wi-Fi-based
navigation (indoor
and outdoor) for
improved
experience and
guided tours
• Site-wide messaging
(i.e. safety and
security)
notifications
through browser
INDOOR GPS LOCATION-SPECIFIC
ON-BOARDING
TARGETED
MESSAGING
SYSTEM
INTEGRATION
ANALYTICS
Unlocking Unprecedented Business Value

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Visibility | Control | Optimization | Security
One Policy One Management One Network
Network
Element
Layer UNIFIED ACCESS
Solution Architecture
Guest
Access
Device-
Based
Services
Location-
Enabled
Apps
Onsite and
Offsite
Analytics
Social
Analytics
Marketing
Tools
Ads and
Offers
Mobile
Application
Services
Browser-
Based
Services
…
CISCO AND ECOSYSTEM PARTNERS’ APPS AND SERVICES
Mobile
Network
Services
API
SOAP/XML REST SDK
Presence
Service
Discovery
Location
Engine
Wireless
Security
Analytics
Engine
Application
Engine
MOBILE SERVICES

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Solution Components
Cisco
Advanced
Services
CISCO UNIFIED ACCESS™
Application Visibility and Control | Cisco TrustSec® | Controller-Enabled wIPS
Converged Access Switches
802.11ac-Enabled Wireless
Cisco Prime™ Infrastructure
Cisco Identity Services
Engine (ISE)
Cisco® Mobility Services Engine (MSE)
Base Location License
Wireless Intrusion Prevention
System (wIPS) License
CMX License
MOBILE SERVICES
CISCO APPS AND SERVICES
CMX
Connect
CMX App
Engage
CMX
Onsite
Analytics
CMX
Online
Analytics
CMX
Social
Analytics
CMX
Browser
Engage
CMX
Dashboard
CMX
Device
Engage
...

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MSE provides representational state transfer (REST) APIs for location-enabled
application development
Choose a Physical Appliance or a Virtual Appliance
Both platforms support Base Location, Connected Mobile Experiences (CMX),
and wIPS
Cisco® MSE Virtual Appliance
tracks up to 50,000 devices
Cisco 3355 MSE tracks
up to 25,000 devices
Cisco Mobility Services Engine

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Pull model: XML or JSON, based on the requesting client
Broad range of use cases – apps, analytics, equipment tracking, etc.
Exposes current and historical location information for tracked devices
Mobility Services API with support for SOAP/XMP and REST (new!)
Push model: XML, JSON, and protocol buffer formats
Can be streamed over HTTP, HTTPs, or TCP

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Better Engagement Through Infrastructure Data Abstraction
Broadhop
Singleligits
Qualcomm
Broadcom
Mazemap
frontporch
Retailnext
Nomi
Euclid
Sita
Facebook
GreenTomato
Connexient
Point Inside
Phunware
Aisle411
Aisle411
Shopkick
Solomo
Joingo
Frontporch
Phunware
Joingo
Shopkick
Solomo
Guest
Access
Device-
Based
Services
Browser-
Based
Services
Location-
Enabled
Apps
Onsite and
Online
Analytics
Social
Analytics
Marketing
Tools
Ads and
Offers
Cisco and Ecosystem Partners’ Apps and Services

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WEB REGISTRATION
• Location-specific
portal page
• ID capture, terms of
use
• Easy on-boarding
WEB AUTHENTICATION
(future release)
• Location-specific
portal page
• Integrates with
customer relationship
management (CRM)
• Support for Hotspot
Release 2.0
SOCIAL MEDIA
AUTHENTICATION
• Simplifies user login
• Facebook, LinkedIn,
and Google+ support
• Social analytics
Cisco Connected Mobile Experiences
Captive Portal for Mobile Registration and On-Boarding to the Wi-Fi Network
CONNECT

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Welcome to the Starlight Hotel and Resort
Guest ID
Property
By using the Starlight Hotel and Resort free Wi-Fi High Speed Internet
Service (“Starlight Free WiFi"), you agree to be bound by the following
terms and conditions (“Starlight Terms of Service"), which are a
binding agreement between you and the resort. You represent that you
are of legal age to agree and be bound by this agreement.
Conditions include:
San Francisco
Terms and Conditions:
I agree to the Terms and Conditions
Guest PortalStarlight
Customizable logos, header and footer, registration fields, and terms and conditions

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Guest Portal
Can direct users to landing page, advertisements, or videos once they connect

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APP ENGAGE
• Location-aware app
personalizes
experience
• Rich API enables
ecosystem partners
to customize apps
DEVICE ENGAGE
• Devices with location-
aware Wi-Fi chipsets
automatically discover
nearby services
BROWSER ENGAGE
• Web-based targeted
communication with
measurable impact
• Customizable menus,
banners, and services
Cisco Connected Mobile Experiences
Engaging with Customers via Different Media
Engage

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Providing Unprecedented User Engagement as Well as Analytics
Screen shot from Connexient
Indoor GPS and
directions integrated
into app
Location-based
messaging
Location analytics
Ability to provide
additional customer
services
Scenario Details
Improved visitor
satisfaction
Fewer late
appointments
Increased incremental
revenue
Greater insight into
customer flow
and dwell times
Business Benefits

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Devices with location-aware Wi-Fi
chipsets discover local services
Automatically show local services
to in-range mobile users

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ONSITE
• How, where, and
when users are
moving in a venue
ONLINE
• Top visited websites
• Browser campaign
adoption
• Parse results
SOCIAL
• Facebook support
• Demographics data
from users who
“check in”
Cisco Connected Mobile Experiences
Understanding Customers and Increasing Efficiencies with Analytics
Analyze

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Dashboard summary of campaign adoption

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Customizable menu items, banners, and icons

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Campaign management with customizable appearance

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Number of Devices per Zone
How Long Were People in the Venue?
Before/After Zones

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Cisco MSE
Location
Engine
Analytics
Engine
(Physical or
Virtual)
Mobile Users Cisco Access
Points
Cisco WLAN
Controller
(Physical or
Virtual)
Analytics UI

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• Top domains visited
in venue
• Aggregate view
• Browser Engage campaign
adoption
• Number of banner ad
click-throughs by date

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• Top devices used
in venue
• Top operating systems used
in venue

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08/24/2013 – 08/26/2013
• Facebook Insights offers
views with demographic
information for those who
have checked in to the venue
• Used for profiling customer
base

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Cisco Unified Access™
infrastructure detects
presence and prompts
users to authenticate
End users authenticate on the
wireless network and check in
to the location using their
Facebook credentials
Facebook
End users receive venue
information on the venue’s
Facebook Mobile page
Facebook
ANALYTICS - Demographic Information
Facebook
CONNECTDETECT ENGAGE

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60%: Women, 25 to 35, married
Most visited department: Shoes
NEW 60%: Visit frequently
12:30 to 2:30 p.m.: Peak time when
customers shop
70%: Like high-fashion magazines
Actionable Information
About Your Environment
CUSTOMER PROFILEFacebook

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ANALYTICSDATA
Controller
(Virtual/Physical)
MSE
(Virtual/Physical)
Analytics UI
LOCATION DATA
DEVICE-BASED DISCOVERY
APPLICATION DATA
Mobile Application Server
Depending on Application Layer
Access Points

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Higher Education
Transforming User Experience with Personalized Wi-Fi Services
• Pre-Authentication:
Network Services
Discovery on
the Device
3G

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• Service Discovery
Pre-Authentication
Local Services
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Seamless Handoff
from 3G/4G to Wi-Fi
Download App
Local Services
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Application
Downloaded
50%
DOWNLOAD
COMPLETE
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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Campus Map
Registration
Bus Schedules
Records
Event Calendar
Featured Search Map SocialDining Hall
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Navigation
Integrated into
Student App
Featured Search Map SocialDiningi Hall
Campus Map
Registration
Bus Schedules
Records
Event Calendar
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Personalized
Tour Guide
Welcome Campus Map
Would you like help
finding a facility?
Search
No, Thanks
Yes, please search for:
Lab216b
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Turn-by-Turn
Navigation
based on Location
Welcome Campus Map
Would you like help
finding a facility?
Search
No, Thanks
Yes, please search for:
Lab216b
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Augmented Reality
with Location-
Specific Updates
Welcome Campus Map
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Turn by
Turn navigation
based on Location
Welcome Campus Map
Would you like help
finding a facility?
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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Would you like help
finding a facility?
Search
No Thanks
Yes, please search for:
Lab216b
Would you like to check
for availability?
Yes , Please
No, Thanks
1000
1100
1200
0100
0200
0300
N/A
AVAILABLE
Add to
Calendar
Welcome Campus Map
• Integration with App
features
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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Would you like help
finding a facility?
Search
No Thanks
Yes, please search for:
Lab216b
Would you like to check
for availability?
Yes , Please
No, Thanks
1000
1100
1200
0100
0200
0300
N/A
SUCCESSFULLY
BOOKED!
Welcome Campus Map
• Integration with App
features
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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3G
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Browser-Based
Communications
3G
Spring Registration Ends in 2 days!
REGISTER NOW
x
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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Registration Login
User Name
Password
Submit
3G
http://registration.northernu...
NU Regist…
• Anytime
Communication
with Constituents
Higher Education
Transforming User Experience with Personalized Wi-Fi Services

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• Location Analytics:
Typical Paths
Higher Education
Increasing Efficiencies Through Wi-Fi-based Location Analytics

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• Location Analytics:
Dwell Time
Peak Times
Visits Distribution Status of Devices
#ofDevices
Time of Day
#ofDevices
Visits
#ofDevices
Date/Time
Higher Education
Increasing Efficiencies Through Wi-Fi-based Location Analytics

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• Location Analytics:
Density
Higher Education
Increasing Efficiencies Through Wi-Fi-based Location Analytics

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Detection and mitigation
of security penetration
and DoS attacks
• CMX Analytics
• CMX Connect
• CMX Engage
• CMX for Facebook
Wi-Fi
• Advanced spectrum
• Location tracking for
rogues, interferers,
Wi-Fi clients, and tags
• Mobility Services API
BASE LOCATION LICENSE
Connected Mobile Experiences License wIPS License

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Increased Revenue Opportunities
Increased satisfaction
and loyalty
with relevant mobile
communication
Attribute-based (time,
location, profile, etc.)
mobile notification
capabilities
Real-time and historical
insight into movements
and patterns
On-Premise
Visibility
Context-Aware
Marketing
Opportunities
Enhanced
Engagement

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• Create an end-to-end
application platform to support
your initiative
• Engage customers better to
fuel new revenue streams
• Deliver real-time context- and
location-aware services and
analytics
How Will Services for
CMX Benefit Me?
• Develop an intelligent
application infrastructure
strategy
• Validate LOB use cases and
define requirements
Where Do I Start?
• Application and platform
design and development
solutions from Cisco and
partners
• Testing and validation services
• Proof of concept and pilot
How Do I Manage CMX
Application
Development?
• Optimization services for
mobility
• Global technical support
• Application and platform term
license subscription and
support from Advanced
Services
How Do I Manage and
Operate After
Implementation?

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Visit www.cisco.com/go/cmx
Or
www.cisco.com/go/highered
Or
Contact your Cisco partner or
account manager

68. Thank you.

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• Physical security
• Vulnerability assessment and alerts
• 802.11i with Advanced Encryption Standard (AES)
and Management Frame Protection (MFP)
Step 1
Best Practices

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Step 2
• Locate and classify rogues
• Contain with spectrum-efficient deauthorization
mechanism
• Mitigate with Switch Port Tracing (SPT)
Detect, Locate, and Mitigate Rogues

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Step 3
• Detect denial-of-service (DoS) and security
penetration attacks
• Detect and mitigate interferers
• Capture, analyze, and report
Detect Network and Client Threats

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Discover and assess security problems before they affect
the network.
Perform proactive configuration auditing and performance
monitoring.
Save money with accurate, customizable event
classification and escalation.
Keep the network safe with rogue detection and mitigation.

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Apply comprehensive over-the-air attack detection.
Get the big picture with security event reporting,
including Payment Card Industry (PCI) reports.
Scale and grow your solution to meet changing needs.
Track issues with advanced forensics.