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Intelligent content2011

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Marisa Peacock
Marisa Peacock

At Intelligent Content 2011 in Palm Springs, I presented about the importance of developing content strategies for your company's social media marketing initiatives.

TecnologíaEmpresariales
1 de 15
Content Strategies for Social Media Marketing ,[object Object],[object Object],[object Object]
Information Overload? ,[object Object],[object Object],[object Object],[object Object]
Information Opportunity? ,[object Object],[object Object],[object Object],[object Object]
The State of Corporate Content. ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],More than 90% of tweets come from consumers. 8% comes from marketers.
Look Forward by Working Backwards. ,[object Object],[object Object]
Assumptions ,[object Object],[object Object],[object Object],[object Object]
Create Meaningful Workflows ,[object Object],[object Object],[object Object]
Create Meaningful Workflows Source: Dan McCarthy
Don’t work for your content. Get it to work for you. ,[object Object],[object Object],[object Object],[object Object]
Sharing is Influencing . ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create Meaningful Customer Engagement ,[object Object],[object Object],[object Object],[object Object]
Encourage Empowered Behaviors ,[object Object],[object Object],[object Object],[object Object]
Create Effective Monitoring & Analysis ,[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object]

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