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Data Data Everywhere: Drowning in a Sea of Analytics
- 1. 2010 Technology Conference & Expo Data Data Everywhere Dec 15, 2010 10:30 – 11:45 a.m. HugTag: #tech10 tg2 Marissa Goldsmith
- 2. Part I: Rethinking Your Numbers
- 8. All your measurements should lead to one of two things Great Job!
- 9. All your measurements should lead to one of two things Boo-hoo. Online membership registrations are down. Let’s Change Something. (and use your stats to figure out what)
- 10. Part II – Presenting Those Numbers
- 16. Part III Making sure you get the right numbers BEFORE you need to report on them.
- 17. All I need to do is copy and paste the code. It’s easy right?
- 18. WRONG! You have to plan. It’s easy, right?
- 19. Pick Your Poison
- 20. Supplement if you need to
- 21. And use what you’ve got!
- 22. And use what you’ve got!
- 23. NO WRAPPER LEFT BEHIND!
- 26. To Script or not to Script…
- 29. Have fun with filters!
- 30. Do the Test!
Notas del editor
- Logical ones – A members only extranet/intranet doesn’t really care about bounce rate, keyword search; That’s not to say that you don’t need to look at lots of other stats once and a while, but you can focus on your bread and butter to move your goals ahead.
- Logical ones – A members only extranet/intranet doesn’t really care about bounce rate, keyword search; That’s not to say that you don’t need to look at lots of other stats once and a while, but you can focus on your bread and butter to move your goals ahead.
- Remember – you’re a membership organization. You care most about membership. Unless your numbers also support that the more visitors you have, the more members you get, this doesn’t matter much, does it?
- It’s very important to know what the metrics mean and why the metrics mean success/failure, and what you need to do about them.
- Explain flaws of time on site. Maybe you’re better off putting in event tracking in the video itself.
- Talk about percentage increases; State why you were successful; Sometimes, you’ll need to look outside of Web Analytics;
- It’s very important to know what the metrics mean and why the metrics mean success/failure, and what you need to do about them.
- Dashboard reports need not be boring, and need not be always the same.
- Tedious to create – what about exporting a GA dashboard?
- How many times have you heard – We need to know how many people downloaded XY PDF, only to discover you never tracked it?
- How many people are using tools they pay for? Free tools?
- PDFs not tracked. Filters are sometimes not retroactive. You could have a big mess if you don’t plan. Can I get the previous year’s data on how many people viewed our webinar? And not just looked at the page, but actually watched the whole thing?
- How many people are using tools they pay for? Free tools?
- Has anyone used any other additional tools?
- Does anyone use
- ADD IN HERE SOME MEMBERSHIP STUFF
- Mention GetActive
- RedDot URL Issue GetActive Wrappers Convio Other Scripts
- Tracking PDFs is VERY important for associations.
- Measuring Success with Google Analytics.
- RedDot issue with URL
- API Mention: Measuring Success (Brian Clifton), Lunametrics Blog, Occam’s Razor, Eric Peterson, and of Course Google’s Blog. Tools: SiteScan, GAIgnoreMyHits, Better Google Analytics FX Plugin