A website gives associations access to data that makes old school direct marketers salivate. But many organizations find themselves getting bogged down in producing graphs every month, obsessing over drops in pageviews, throwing their hands up on the air, and deciding they dont have enough resources to maintain this kind of analytics analysis. Stop obsessing about the small stuff, and start learning about creating a goal-oriented, actionable analytics plan that can help your website thrive.
9. All your measurements should lead to one of two things Boo-hoo. Online membership registrations are down. Let’s Change Something. (and use your stats to figure out what)
Logical ones – A members only extranet/intranet doesn’t really care about bounce rate, keyword search; That’s not to say that you don’t need to look at lots of other stats once and a while, but you can focus on your bread and butter to move your goals ahead.
Logical ones – A members only extranet/intranet doesn’t really care about bounce rate, keyword search; That’s not to say that you don’t need to look at lots of other stats once and a while, but you can focus on your bread and butter to move your goals ahead.
Remember – you’re a membership organization. You care most about membership. Unless your numbers also support that the more visitors you have, the more members you get, this doesn’t matter much, does it?
It’s very important to know what the metrics mean and why the metrics mean success/failure, and what you need to do about them.
Explain flaws of time on site. Maybe you’re better off putting in event tracking in the video itself.
Talk about percentage increases; State why you were successful; Sometimes, you’ll need to look outside of Web Analytics;
It’s very important to know what the metrics mean and why the metrics mean success/failure, and what you need to do about them.
Dashboard reports need not be boring, and need not be always the same.
Tedious to create – what about exporting a GA dashboard?
How many times have you heard – We need to know how many people downloaded XY PDF, only to discover you never tracked it?
How many people are using tools they pay for? Free tools?
PDFs not tracked. Filters are sometimes not retroactive. You could have a big mess if you don’t plan. Can I get the previous year’s data on how many people viewed our webinar? And not just looked at the page, but actually watched the whole thing?
How many people are using tools they pay for? Free tools?
Has anyone used any other additional tools?
Does anyone use
ADD IN HERE SOME MEMBERSHIP STUFF
Mention GetActive
RedDot URL Issue GetActive Wrappers Convio Other Scripts
Tracking PDFs is VERY important for associations.
Measuring Success with Google Analytics.
RedDot issue with URL
API Mention: Measuring Success (Brian Clifton), Lunametrics Blog, Occam’s Razor, Eric Peterson, and of Course Google’s Blog. Tools: SiteScan, GAIgnoreMyHits, Better Google Analytics FX Plugin
