1. Symantec Website Security
Partner Program Guide
Benefits and Requirements

2. Symantec Website Security Partner Program Guide
Table of Contents
1 Introduction
1.1 An SSL Certificate for Any Customer
2 Membership Levels
3 Membership Benefits at a Glance
4 Membership Level Benefits Detail
4.1 Partner Portals
4.2 Welcome Kit
4.3 Sales Training
4.4 Partner Readiness Guide
4.5 Marketing Material
4.6 Designated Channel Account Manager (CAM)
4.7 Go-to-Market Business Plan Assistance
4.8 Marketing Templates
4.9 Use of Brand Logos
4.10 Free Extended Validation (EV)
4.11 API and API ROI
4.12 Meet Your Customer Needs for Website Security
4.13 Discounts
5 Program Requirements at a Glance
6 Requirements Details
6.1 Annual Sales Requirement
6.2 Partner Program Level Adjustment Process
6.3 Go-to-Market Plan
6.4 Quarterly Business Plan Review

3. Symantec Website Security Partner Program Guide
1 Introduction
This guide provides detailed information about the SymantecTM Website Security Partner Program (WSPP) benefits and
responsibilities.
1.1 An SSL Certificate for Any Customer
Within the Symantec WSPP, there are four brands—all critical to our success. These brands include Symantec, Thawte,
Geotrust and Rapid SSL. With each brand specialty, the program delivers a set of powerful benefits that allow you to offer the
right Website Security Solution with SSL for any customer need and achieve sales success.
2 Membership Levels
The WSPP features four membership levels, designed to help Partners succeed. Each membership level provides incremental
levels of service and pricing discounts. Partners qualify for a single membership level based on volume of sales. Partners can
easily advance within the program as they achieve success.
1. Standard. Organizations that are interested in taking the first step in selling Symantec Website Security Solutions with
SSL. Standard Partners have access to basic sales and marketing tools and an easy way to purchase blocks of certificates.
2. Premium. Organizations that have achieved a basic level of success in the SSL market and desire to increase
sales. Premium Partners have access to a broad array of sales and marketing tools to help them drive revenue and expand
their business.
3. Gold. Organizations that are committed to delivering Website Security Solutions with SSL and have achieved a high level
of sales results. Gold Partners enjoy enhanced benefits, plus access to Symantec Account Managers and help with market
planning.
4. Platinum. Organizations that consistently achieve sales targets. Platinum Partners enjoy the richest benefits,
including extensive access to sales and marketing resources, with an additional focus on joint planning and the
achievement of sustained business results for the Partner.
3 Membership Benefits at a Glance
The following table describes the membership benefits at a high level.
Membership Benefits at a Glance
Operational Benefits Platinum Gold Premium Standard
Order products and manage product lifecycle √ √ √ √
Reporting √ √ √ √
Manage accounts and contacts √ √ √ √
Easy to issue, install, and renew certificates √ √ √ √
API automation tools to lower your costs √ √ √ √
Customization options √ √ √ √
Marketing and Sales Benefits Platinum Gold Premium Standard
Marketing resources (collateral, templates, sales training) √ √ √ √
Campaign Creator online demand generation tool √ √ √ √
Use of brand logos (subject to license and branding guidelines) √ √ √ √
Welcome kit √ √ √ √
Readiness guide √ √ √ √
Go-to-market business plan help √
Symantec University sales training √ √ √ √

4. Symantec Website Security Partner Program Guide
Product Benefits Platinum Gold Premium Standard
Free Extended Validation (EV) SSL certificate for partner website √ √
Industry leading brands, priced competitively √ √ √ √
SSL certificates with strong encryption √ √ √ √
Additional Website Security Solutions √ √ √ √
Discounts (see price book for details) √ √ √ √
Customer Support Benefits Platinum Gold Premium Standard
24 x 5 email and phone support √
Custom knowledge base √
Designated CAM √ √
16 x 5 email and phone support √ √
24 x 7 online self-help support √ √ √ √
Access to chat support √ √ √ √
4 Membership Level Benefits Detail
Symantec offers a broad array of benefits and resources to help Partners grow their businesses and support their customers.
Benefits and access vary by membership level.
4.1 Partner Portals
Partner Center: A secure, password-protected Partner Center gives you online access to tools for lifecycle management of
products, account management, and reporting.
PartnerNet: offers product information, marketing materials, training, and more to boost your business.
4.2 Welcome Kit
The Welcome Kit is a quick reference guide for managing products. It provides a high level overview of the key tools and
collateral to help quickly build up knowledge and understanding of the Symantec Website Security Solutions portfolio.
4.3 Sales Training
Our training programs help Partners sell and understand the Symantec Website Security Solutions portfolio more effectively.
Training includes product information, hints and tips, who to target, how to effectively use the tools we offer, and more. Please
contact your Channel Account Manager for more information.
4.4 Partner Readiness Guide
A comprehensive sales and marketing readiness guide is available within PartnerNet. This guide is designed to communicate
best practice sales and marketing programs, enabling Partners to achieve success faster and grow sales.
4.5 Marketing Material
Marketing collateral located in PartnerNet is updated frequently. The collateral includes case studies, datasheets, web copy,
sales aids, and more. This material is derived from the same proven tools that Symantec uses to boost its own sales.

5. Symantec Website Security Partner Program Guide
4.6 Designated Channel Account Manager (CAM)
CAMs work with Platinum and Gold Partners to develop strong business relationships and help them achieve their key business
objectives. CAMs coordinate and manage interaction between Partners and the Symantec channel team to support joint
business goals.
4.7 Go-to-Market Business Plan Assistance
Our marketing and sales experts manage the industry’s leading brands in website security solutions and SSL certificates with
experience selling to a wide range of customers. In that light, we offer best practices that can help Partners achieve their
desired business results. Symantec CAMs work directly with Partners to develop a set of key objectives that are in line with
each Partner’s business needs and action plans to accomplish these objectives.
4.8 Marketing Templates
Symantec CAMs work with Partners to develop specific marketing programs that are uniquely tailored to meet each Partner’s
needs.
4.9 Use of Brand Logos
The use of logos is available to qualifying Partners, subject to Symantec’s current published logo and/or trademark usage and
branding guidelines. The logos and guidelines are all available within PartnerNet.
4.10 Free Extended Validation (EV)
A Symantec SSL Certificate with EV is available for your website at no charge to Platinum and Gold Partners.
4.11 API and API ROI
Symantec offers an API for its Partners that provides breakthrough results in terms of sales increases and cost reductions. The
API allows for the direct order and management of certificates, canceling and fulfilling orders, querying for order data (status
of orders), automation of common support functions, and reports across all three Symantec brands. Please contact your
Symantec CAM for more information and to obtain the Symantec API specifications.
4.12 Meet Your Customer Needs for Website Security
The WSPP program offers the widest range of Website Security Solutions with SSL. From domain authenticated and
organizational authenticated SSL certificates to Extended Validation SSL certificates. Encryption levels and additional website
security services help you offer customers a solution for any business on any budget.
4.13 Discounts
Discounts off MSRP are available to all Partners based on sales volume. The more Partners sell, the higher their base discounts
and benefit level from Symantec.
Symantec provides Partners with worldclass customer, technical, and API support by phone, chat, online knowledge base, and
through designated CAMs for Gold and Platinum members. Login to your Partner Center for assistance.

6. Symantec Website Security Partner Program Guide
5 Program Requirements at a Glance
Partner levels are based on sales volume, technical readiness, and joint business planning. Symantec tracks Partner activity
and may adjust membership level to recognize achievement or performance.
Program Requirements Platinum Gold Premium Standard
Annual partner program sales $100K + $50-99K $5-49K Up to $5K
Technical support capability √ √ √ √
Annual go-to-market plan √ √
Quarterly business plan review √ √
6 Requirements Details
6.1 Annual Sales Requirement
Partners receive discounts and benefits based on sales volume and an annual minimum sales commitment.
6.2 Technical Support Capability
Partners must have the technical support capability (i.e., front-line phone and email support) to provide the first level of
support to their customers.
6.3 Go-to-Market Plan
The Partner and the Symantec CAM will agree to a joint go-to-market plan customized for the Partner’s specific business needs.
This plan will include sales and marketing activities to help the Partner reach its goals.
6.4 Quarterly Business Plan Review
A quarterly rolling business plan review is required and will be scheduled by the Symantec CAM.
For customer support:
auth_support@symantec.com
For technical support the details are as follows:
ssltechsupport@symantec.com
To speak with a sales rep:
Channel-partners@symantec.com
866-893-6565 (Option 6)
go.symantec.com/wspp
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