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The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting

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Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by
1 1 The art of research How we increased the value of the Diesel Pinterest page By Annelies Verhaeghe, Head of research Innovation, InSites Consulting
How to increase the value of the Diesel Pinterest page?
That’s easy!
# 1 Brand Identification
#2 Brand advocacy
#3 Conversion
That’s easy!
A hybrid methodology Social media listening Social media netnography Quantitative survey Automated visual analysis Qualitative visual analysis Visual based tasks
Knowledge leverage The value of the current Pinterest page
Huge fans...
But no advocates on Pinterest 3277 7125 5657 followers
Knowledge leverage What makes them tick
The current followers Excitement Fun in life No status quo Impress people Trendy products Branded Luxury brands Show my style
HIGH STREET
MODEL MAINSTREAM
Internal leverage From insight to action
A research art exhibition
MODEL MAINSTREAM
Exteral leverage Did we have an impact?
25
Changing the heart, minds & actions 69% website 59% buying 71% knowledge 67% store visit 65% identification
+41% +44% 55% wom
Moving from reach To relevance
Qualitative 360 Europe 2014 Gold Sponsor Silver Sponsor Supported by Organised by

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The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting